There are many kinds of content that you can publish on your blog other than regular blog posts \u2014 from interviews to announcements, guides, infographics, cornerstone content, and many more.<\/p>\n
Cornerstone content<\/strong>, in particular, is among the best types of content to establish your authority, as well as offering many other benefits.<\/p>\n Cornerstone content refers to long-form articles that are usually more than 2,500 words long.<\/p>\n Whereas regular blog posts are between 250 and 2,500 words in length, cornerstone content is relatively long and has more in-depth coverage of a certain topic.<\/p>\n An example would be: \u201cHow does baseball work?\u201d And the article will talk about all the essential information there is to know about the topic.<\/p>\n Its primary aim is to provide the most comprehensive information about a topic rather than aiming for conversions or sales. This is why the content in cornerstone articles is considered informative rather than persuasive.<\/p>\n Cornerstone content isn\u2019t meant to convert readers right away. Another of its purposes is to pique the interest of readers and draw them in \u2014 a great way to raise brand awareness.<\/p>\n By offering them quality content that answers nearly all of their questions, readers will get the impression that you\u2019re someone they could trust \u2014 a good strategy to position your brand as an authority in your respective industry.<\/p>\n One of the best practices in SEO is to target low-competition, long-tail keywords. This is, of course, effective, but there\u2019s also value in targeting high-competition, short-tail keywords, and you can do this with cornerstone content.<\/p>\n By targeting broader keywords, you get to reel in a higher volume of leads. You also get to maximize your SEO strategy because you can both rank for the most competitive keywords and less competitive keywords in your niche.<\/p>\n It\u2019s a given that cornerstone content is meant to be evergreen<\/a> \u2014 that is, its content is something that readers can revisit again and again.<\/p>\n The practical aspect of writing cornerstone content is that you can repurpose<\/a> it into many different formats, easing your content strategy efforts<\/a>.<\/p>\n One thing to note is that cornerstone content can either be a blog post or a web page. Whichever option you take, here are a few tips to create cornerstone content that drives results:<\/p>\n The first and foremost thing to do is to identify relevant keywords that are considered high competition. You can use several tools for this such as Google Keyword Planner, \u200b\u200bGoogle Trends, and Ubersuggest.<\/p>\n Take note of the following criteria in your keyword research<\/a>:<\/p>\n Writing a very long, in-depth article requires careful planning, which is why outlining your article is essential for a successful cornerstone content. A few things to note:<\/p>\n You can then organize your outline\/content plan in a simple Word or Google Document. However, you can also use outlining tools such as Checkvist, WorkFlowy, and ToodleDo.<\/p>\n On-page SEO is critical for your cornerstone content. This refers to page-specific elements to improve the search visibility of your content.<\/p>\n When writing your cornerstone article, be sure to use:<\/p>\n There are also other on-page SEO elements that you need to take care of:<\/p>\n Although cornerstone content is meant to be evergreen, changes are inevitable, and it\u2019s important to keep your content fresh and relevant<\/a>. A few things to include in the regular maintenance of your cornerstone content:<\/p>\n Blogging is an important part of your content marketing strategy, but often, this is an arduous task, especially for startup companies with limited resources. And blogging also goes hand in hand with SEO and many other marketing strategies such as graphic design.<\/p>\n If you need any help in creating a solid content marketing and blogging strategy for your brand, Ilfusion<\/a> is here for you. We\u2019re a full-service creative agency catering to brands of all sizes, and we offer a variety of digital marketing services \u2014 from copywriting, SEO, and graphic design needs, to professional photography and videography.<\/p>\n Drop us an email at creative@ilfusion.com<\/a>, or give us a call at 888-420-5115<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"Having a blog for your business is an effective way to drive more organic traffic to your website, as well as to boost engagement and conversions. In fact, several studies have shown that: Internet users spend 300% more time reading blogs than they do reading emails Brands with a business blog get 67% more leads… view more<\/a>","protected":false},"author":1,"featured_media":10461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[30,1412,1614,1468],"class_list":["post-8372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-business-blog","tag-content-marketing","tag-cornerstone-content","tag-keyword-research"],"yoast_head":"\nCornerstone Content vs. Regular Blog Post<\/h3>\n
3 Benefits of Having Cornerstone Content for Your Blog<\/h3>\n
1. Increases brand awareness and trust<\/h6>\n
2. Helps you maximize your SEO strategy<\/h6>\n
3. Eases your content strategy efforts<\/h6>\n
4 Tips for Creating Winning Cornerstone Content<\/h3>\n
1. Conduct keyword research<\/h6>\n
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2. Plan your content<\/h6>\n
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3. Optimize your content<\/h6>\n
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![\"Wordpress](\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2022\/04\/seo.png\")
\nImage courtesy of Yoast<\/a><\/em><\/p>\n4. Do regular maintenance<\/h6>\n
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Create a Solid Content Marketing Strategy for Your Brand<\/h3>\n