{"id":8259,"date":"2021-10-15T10:31:15","date_gmt":"2021-10-15T15:31:15","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=8259"},"modified":"2024-05-07T14:18:55","modified_gmt":"2024-05-07T19:18:55","slug":"using-traditional-media-to-amplify-your-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/using-traditional-media-to-amplify-your-digital-marketing-strategy","title":{"rendered":"Using Traditional Media to Amplify Your Digital Marketing Strategy"},"content":{"rendered":"<p>In today\u2019s internet-centric world, going digital is a given for businesses. Digital marketing indeed offers many advantages to marketers, including affordability, global reach, personalization and better engagement.<\/p>\n<p>However, despite digital marketing being the \u201cideal\u201d strategy, studies have shown that traditional media marketing is still gaining traction in 2021:<\/p>\n<ul>\n<li>US marketers have recently started <a href=\"https:\/\/www.statista.com\/statistics\/693449\/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa\/\" target=\"_blank\" rel=\"noopener\">increasing their budgets for traditional media<\/a> after a decrease in the same period last year.<\/li>\n<li>TV advertising spend is also expected to grow by <a href=\"https:\/\/www.groupm.com\/this-year-next-year-global-2021-mid-year-forecast\/\" target=\"_blank\" rel=\"noopener\">9.3%<\/a> by the end of 2021, which can be attributed to the integration of on-demand streaming services.<\/li>\n<\/ul>\n<p>So can digital marketing replace traditional marketing? What the data shows is that digital marketing is certainly not replacing traditional media anytime soon.<\/p>\n<p>There are certainly advantages of traditional media, as well as digital marketing. However, when you can leverage both and if executed well, this strategy can bring huge growth to your brand.<\/p>\n<h3>Traditional Media vs. Digital Media: The Value of Using Digital &amp; Traditional Marketing Together<\/h3>\n<p><strong>Digital marketing<\/strong> is any marketing activity that involves the internet and digital technology. Some examples include social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to name a few.<\/p>\n<p><strong>Traditional marketing<\/strong>, as the term suggests, refers to more conventional forms of media. This includes newspapers, radio, TV, posters, flyers, billboards, magazines, and even SMS marketing.<\/p>\n<p>Traditional marketing is relatively more expensive and difficult to gauge in terms of ROI. However, it\u2019s also quite effective in targeting local audiences, as well as for older audiences and individuals who prefer \u201cold-school\u201d media.<\/p>\n<p>With that said, it\u2019s essential to acknowledge that both digital and traditional marketing strategies are not alternatives to one another but instead are good complements.<\/p>\n<h3>How to Effectively Use Traditional Media with Digital Marketing<\/h3>\n<h6>1. Advertise your website and social channels with print media<\/h6>\n<p>If you have a physical store, it\u2019s a good idea to include your website and social media handles in the design of your <a href=\"https:\/\/ilfusion.org\/dev\/staging\/print\">print media<\/a>. This includes your packaging, promotional materials, etc.<\/p>\n<p>You can also make it easier for your customers by including a QR code that takes them to a <a href=\"https:\/\/ilfusion.org\/dev\/staging\/5-tips-on-how-to-optimize-your-landing-pages-to-convert-more\">landing page<\/a> containing all the links to your social channels or a link to your contact page \u2014 whatever makes sense to your goal.<\/p>\n<h6>2. Carry business cards<\/h6>\n<p>Business cards will always remain relevant even today, as printed media has an impact that digital media could not fully replace. It also conveys professionalism when you\u2019re at networking events, and it\u2019s a convenient way to hand out your contact details on the fly.<\/p>\n<p>In marketing, business cards essentially function as a representation of your brand: everything from your logo, the fonts, the colors, and the design all contribute to boosting brand recognition.<\/p>\n<p>As a related point to the previous tip, having your website and social channels printed on your cards will also make your brand more recognizable when they go online.<\/p>\n<h6>3. Use both traditional and digital media to expand your reach<\/h6>\n<p>Utilizing multiple marketing channels maximizes your reach to both online and offline customers. One good is example is McDonald\u2019s. They use billboards, print ads, and TV ads, and they have a strong online presence as well.<\/p>\n<p>Here are more examples of how to use traditional and digital media together:<\/p>\n<ul>\n<li>Post the \u201cextended\u201d version of your TV ads on online video sharing platforms \u2014 for example, <a href=\"https:\/\/www.youtube.com\/watch?v=ziBIK5UWDU4\" target=\"_blank\" rel=\"noopener\">Porsche extended TV commercial<\/a> on YouTube.<\/li>\n<li>Sending monthly catalogs to subscribers, which then points them to your brand\u2019s <a href=\"https:\/\/ilfusion.org\/dev\/staging\/5-ways-to-improve-your-e-commerce-stores-online-shopping-experience\" target=\"_blank\" rel=\"noopener\">e-commerce site<\/a> \u2014 for example, <a href=\"https:\/\/www.anthropologie.com\/help\/request-catalog\" target=\"_blank\" rel=\"noopener\">Anthropologie\u2019s catalog<\/a> subscription<\/li>\n<li>Encouraging customers to share photos of them with your product on social media \u2014 for example, Coca-Cola\u2019s <a href=\"https:\/\/www.coca-colacompany.com\/au\/faqs\/what-was-the-share-a-coke-campaign#:~:text=The%20'Share%20a%20Coke'%20campaign%20first%20launched%20in%20Australia%20in,inspire%20shared%20moments%20of%20happiness.\" target=\"_blank\" rel=\"noopener\">\u201cShare a Coke\u201d campaign<\/a><\/li>\n<\/ul>\n<h6>4. Nurturing leads through digital media<\/h6>\n<p>One of the ways that traditional and digital media go hand in hand together is when you\u2019re nurturing leads. Traditional marketing is quite effective in attracting a broader audience. Digital marketing, on the other hand, is more target-focused. When used together, it can help you build deeper connections with your customers, both potential and existing.<\/p>\n<p>Whatever leads you capture conventionally \u2014 for example, through networking events, your business card, etc. \u2014 you can nurture them more by using digital channels such as email marketing and social media.<\/p>\n<h3>Amplify Your Brand\u2019s Overall Marketing Strategy<\/h3>\n<p>An important factor to consider here is your marketing budget. The key is to work with a strategy that makes sense to your goals and your resources.<\/p>\n<p>If budget permits, using a mix of both traditional and digital marketing media strategies can amplify your overall strategy. However, it may not always be possible, especially if you\u2019re just starting out and resources are limited.<\/p>\n<p>Ilfusion can help you in this regard. We are a full-service creative agency, offering budget-friendly print media, design, and digital marketing services that can cater to your brand\u2019s unique needs.<\/p>\n<p>Contact us at <a href=\"mailto:creative@ilfusion.com\" target=\"_blank\" rel=\"noopener\">creative@ilfusion.com<\/a> or call us at <a href=\"tel:8884205115\" target=\"_blank\" rel=\"noopener\">888-420-5115<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"In today\u2019s internet-centric world, going digital is a given for businesses. Digital marketing indeed offers many advantages to marketers, including affordability, global reach, personalization and better engagement. However, despite digital marketing being the \u201cideal\u201d strategy, studies have shown that traditional media marketing is still gaining traction in 2021: US marketers have recently started increasing their&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/using-traditional-media-to-amplify-your-digital-marketing-strategy\">view more<\/a>","protected":false},"author":1,"featured_media":10472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[719,1448,260,1585,1586],"class_list":["post-8259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-digital-marketing","tag-print-media","tag-traditional-marketing","tag-traditional-media","tag-word-of-mouth-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Traditional Media to Amplify Your Digital Marketing Strategy - Ilfusion Creative<\/title>\n<meta name=\"description\" content=\"Digital marketing and traditional media can go hand in hand and can bring huge growth to your brand if done correctly. 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