{"id":8227,"date":"2021-07-08T06:51:18","date_gmt":"2021-07-08T11:51:18","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=8227"},"modified":"2023-06-22T19:26:40","modified_gmt":"2023-06-23T00:26:40","slug":"googles-summer-2021-core-update-reassessing-your-content","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/googles-summer-2021-core-update-reassessing-your-content","title":{"rendered":"Google’s Summer 2021 Core Update: Reassessing Your Content"},"content":{"rendered":"

As we anticipate the full implementation of Google\u2019s Core Web Vitals<\/a>, marketers and content creators alike are closely looking at the different updates Google has started rolling out and how these affect rankings.<\/p>\n

In mid-June, Google released the first of many core updates, and another core update is set to be released sometime in July<\/a>. Many websites have seen a change in their rankings since the June 2021 algorithm update, but the results are quite mixed: While some sites saw huge drops in rankings, some hardly saw any changes in their numbers.<\/p>\n

For those who experienced volatility in their SEO rankings, two things stood out as the possible reasons: relevancy and authority of the content<\/strong>.<\/p>\n

June\/July 2021 Core Update: What It Means for Content<\/h3>\n

Google wasn\u2019t clear about what the June 2021 Core Update entailed, as well as that of their upcoming July update. But seeing that it\u2019s part of the Core Web Vitals ranking signal, it\u2019s safe to assume that Google is focusing more on improving page experience, and content is at the very center of this.<\/p>\n

As Neil Patel<\/a> observed, the latest algorithm update seems to be focusing on content quality, especially with introductory paragraphs. As user behavior continually changes, Google has picked up on users\u2019 tendency to want to get the information they need fast and easy.<\/p>\n

This means that \u201cword count\u201d or \u201ctime on site\u201d may not be as important or as detrimental as it is when it comes to ranking your content\u2014the overall quality of your content and how it serves your target audience\u2019s needs are what matters.<\/p>\n

Important Caveat About Core Updates<\/h3>\n

An important thing to note here, and Google has made it clear, that a drop in rankings does not necessarily mean that your page has violated any webmaster guidelines. In a blog post<\/a>, Google emphasizes that \u201cthere’s nothing in a core update that targets specific pages or sites.\u201d<\/p>\n

However, if you feel that your content may not be up to par, then it may be prudent to reassess your content<\/a> to further improve it.<\/p>\n

Reassessing Your Content to Improve Quality<\/h3>\n
1. Check your headlines and introductions<\/h6>\n

Your headlines should be strategically phrased to provide a clear, helpful summary of what the content is about. Steer clear from clickbait-like and keyword-laden headlines that don\u2019t really make sense. For your introductions, keep it succinct and free of fluff.<\/p>\n

The key here is to ask yourself whether your headlines and introductions are descriptive, accurate, and relevant to your target audience.<\/p>\n

2. Evaluate the body of your content<\/h6>\n

A few things to ask when evaluating your content:<\/p>\n