{"id":8131,"date":"2021-01-06T11:00:45","date_gmt":"2021-01-06T17:00:45","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=8131"},"modified":"2024-04-04T12:52:11","modified_gmt":"2024-04-04T17:52:11","slug":"5-marketing-ideas-to-start-the-new-year-right","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/5-marketing-ideas-to-start-the-new-year-right","title":{"rendered":"5 Marketing Ideas to Start the New Year Right"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The new year heralds the turning of a new leaf, and it presents businesses of all sizes with new opportunities to <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/5-seasonal-branding-tips-to-increase-holiday-sales\" rel=\"noopener\"><span style=\"font-weight: 400;\">connect with audiences<\/span><\/a><span style=\"font-weight: 400;\">. Ring in the new year right with these 5 new year marketing ideas!<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">1. Personalized new year email<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">While most would advise to send a new year email before the actual day, there\u2019s also value in waiting a couple of days after the first day of the year to send an email. This would ensure that your message doesn\u2019t get lost in the sea of marketing emails that will surely flood customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your email stand out by personalizing it. Doing so also creates authentic interactions with your recipients, and makes them feel more valued than receiving the usual boilerplate \u201cHappy New Year!\u201d Here are a few ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include the recipient\u2019s name in the greeting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leverage <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/3-brand-storytelling-tips-to-enhance-your-content-marketing-strategy\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand storytelling<\/span><\/a><span style=\"font-weight: 400;\"> and briefly share your business\u2019 journey through the challenges of the previous year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share a high-level overview of what you\u2019re hoping and aiming for this year<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sweeten the deal by adding a discount code or offer, especially for loyal customers<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">2. \u201cNew year, new products\u201d promotion<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">It\u2019s a known fact that <\/span><span style=\"font-weight: 400;\">more than the majority of consumers<\/span><span style=\"font-weight: 400;\"> follow brands on social media to stay up to date with their new products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What better way to brighten up the season than <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-successfully-launch-a-new-product-on-social-media\" rel=\"noopener\"><span style=\"font-weight: 400;\">promoting your new products<\/span><\/a><span style=\"font-weight: 400;\"> at the start of the new year? Consumers are generally still in the post-holiday spending spirit, so this presents huge opportunities to market your product\/service launch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use branded hashtags to reinforce your brand identity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer discounts to a limited number of buyers for your new products\/services<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer free shipping deals for certain areas to cater to today\u2019s online shopping trend<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bundle up the deal with existing products or services<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">3. \u201cHelp us have a better 2021\u201d promotion<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Customers love to feel that their opinions are valued. Get them involved in your 2021 planning by asking them to <\/span><a href=\"https:\/\/ilfusion.medium.com\/7-social-listening-tips-to-gain-insight-into-customer-conversations-213ae3371c25\" rel=\"noopener\"><span style=\"font-weight: 400;\">provide feedback<\/span><\/a><span style=\"font-weight: 400;\"> on how to make your business better this year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it can be a challenge to get your customers to participate in surveys, you can incentivize them by providing rewards like discount vouchers or a free product\/service once they do. A few things to consider including in your survey:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What aspects of our business did you like? (Provide choices and an option to fill in their own answers)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What aspects of our business can we improve on?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can we improve our products, services, customer service, or online shopping experience?<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">4. New year positivity promotion<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Join in the trend of new year\u2019s resolutions by promoting positivity on your social media feed: body positivity, health, goal setting, organization, etc. The crucial thing here is to promote what makes the most sense to your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, it would be more reasonable to post about ways to grow one\u2019s business or boost one\u2019s productivity this year if you\u2019re a business coach, while it\u2019s more ideal to post about getting into shape and starting healthy habits if your business is in the health and fitness industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For retail stores (depending on your niche), run promotions for items that would likely be in trend during the new year. Some examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Workout clothes and equipment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kitchenware for healthy meals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Healthy food options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft supplies\/planners\/calendars for productivity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Self-care products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Books\/e-books on self-improvement<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">5. Cater to post-holiday returns<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Impulse buying during the holidays is expected, and so are unwanted gifts. If you\u2019re in retail, make sure to be prepared for post-holiday returns. A few things you can do:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be clear on your return and refund policy to set the right expectations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amp up your customer service and be prompt in responding and resolving issues, especially when <\/span><a href=\"https:\/\/ilfusion.medium.com\/best-ways-to-handle-negative-comments-on-your-brands-social-media-e15d787d28cf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">handling upset customers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For returns, you can encourage customers to purchase another item or offer a discount voucher should they buy from your store again<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Start the new year right with a solid digital marketing strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With each year, digital marketing becomes all the more important as consumers become more reliant on the internet. Have a bright start this 2021 by making sure your digital marketing strategy is on-point and well-thought-out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with any of your digital marketing needs, <\/span><span style=\"font-weight: 400;\">give us a call at <\/span><span style=\"font-weight: 400;\">888-420-5115<\/span><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"The new year heralds the turning of a new leaf, and it presents businesses of all sizes with new opportunities to connect with audiences. Ring in the new year right with these 5 new year marketing ideas! 1. Personalized new year email While most would advise to send a new year email before the actual&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/5-marketing-ideas-to-start-the-new-year-right\">view more<\/a>","protected":false},"author":1,"featured_media":10478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[330,719,1384,1446,1551],"class_list":["post-8131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-customer-service","tag-digital-marketing","tag-digital-marketing-tips","tag-ecommerce","tag-seasonal-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Marketing Ideas to Start the New Year Right - Ilfusion Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Marketing Ideas to Start the New Year Right - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"The new year heralds the turning of a new leaf, and it presents businesses of all sizes with new opportunities to connect with audiences. 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