{"id":8074,"date":"2020-11-09T20:44:46","date_gmt":"2020-11-10T02:44:46","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=8074"},"modified":"2024-05-07T14:45:04","modified_gmt":"2024-05-07T19:45:04","slug":"how-to-choose-the-best-keywords-to-optimize-your-content","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-choose-the-best-keywords-to-optimize-your-content","title":{"rendered":"How to Choose the Best Keywords to Optimize Your Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Choosing the right keywords is one of the most important steps to successfully optimize your content. However, it\u2019s not as easy as it sounds because user behavior and preferences are constantly changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bright side is that search engines are getting smarter, with the continuing development of <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-get-into-googles-knowledge-graph-to-expand-your-reach\"><span style=\"font-weight: 400;\">semantic search<\/span><\/a><span style=\"font-weight: 400;\"> and many other algorithm updates that make it easier for bots to understand <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-optimize-your-content-for-google-bert\"><span style=\"font-weight: 400;\">search intent and keyword context<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you choose the best keywords to optimize your content? Here are 5 tips to help you get started:<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">1. Think like your intended reader<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">The first and most crucial step is to know who your target audience is. Aside from determining what topics are valuable to them and their needs, it\u2019s equally important to think like your reader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means asking yourself how your intended reader will likely phrase their search query:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>What keywords will they likely use?<\/b><span style=\"font-weight: 400;\"> List down keyword variations as well. For example, \u201cbest web developers in Texas\u201d and \u201cbest website developers in TX.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What could be their <\/b><b>search intent<\/b><b>?<\/b><span style=\"font-weight: 400;\"> For example, there\u2019s a difference between \u201clavender for stress side effects\u201d and \u201chow to use lavender for stress.\u201d<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">2. Identify what audiences are talking about<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">There is so much value in \u201c<\/span><a href=\"https:\/\/ilfusion.medium.com\/7-social-listening-tips-to-gain-insight-into-customer-conversations-213ae3371c25\"><span style=\"font-weight: 400;\">listening in<\/span><\/a><span style=\"font-weight: 400;\">\u201d to conversations, not just about your brand but also about your industry as a whole. By knowing what audiences are talking about, you will have a clearer idea of trending topics and how they phrase their queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from social media (e.g., comments, hashtags, etc.), there are also other spaces you can look into:<\/span><\/p>\n<ul>\n<li><b>Blog comments: <\/b><span style=\"font-weight: 400;\">Take a look at your business blog\u2019s comment section, as well as your competitors\u2019 blogs. What questions are the readers asking? Do they have additional insights into the subject?<\/span><\/li>\n<li><b>Forums: <\/b><span style=\"font-weight: 400;\">Platforms like Quora and Reddit are good places to start to find common questions about a certain topic.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Answer the Public: <\/b><span style=\"font-weight: 400;\">Answer the Public <\/span><span style=\"font-weight: 400;\">is a social listening tool where you input a keyword, then the tool generates common questions that people use for that keyword. It\u2019s also segmented according to search intent (i.e., how, where, will, when, etc.).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" class=\"aligncenter size-large wp-image-8080\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-700x700.png\" alt=\"Answer the Public\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-700x700.png 700w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-250x250.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-150x150.png 150w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-768x768.png 768w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public-120x120.png 120w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Answer-the-Public.png 1300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sample keyword phrase suggestions from <\/span><\/i><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Answer the Public<\/span><\/i><\/a><\/p>\n<h6><span style=\"font-weight: 400;\">3. Use keyword research tools<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">There are several good keyword research tools you can use, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ahrefs<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Adwords Keyword Planner<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, prior to using these tools, you must have a rough idea of what keywords you would like to target. Then, you can use the tools to refine your keyword research and choose the best ones for your content. A few tips:<\/span><\/p>\n<ul>\n<li><b>Target long-tail keywords: <\/b><span style=\"font-weight: 400;\">It\u2019s always best practice to target long-tail keywords (i.e., those with at least 2 or 3 words) over short-tail keywords (i.e., single-word keywords).\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Take note of the search volume: <\/b><span style=\"font-weight: 400;\">There should be an existing demand for the keyword you\u2019re targeting (i.e., average monthly searches). However, it\u2019s best not to choose a keyword that has a high volume search and a high competition level.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Mind the competition level: <\/b><span style=\"font-weight: 400;\">Choose keywords that have medium to low competition; it would be a challenge to rank higher on search engine results pages (SERPs) if the competition is too tight.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"348\" class=\"aligncenter size-full wp-image-8081\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Keyword-Planner.png\" alt=\"Google Keyword Planner\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Keyword-Planner.png 699w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Keyword-Planner-250x124.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Keyword-Planner-120x60.png 120w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sample search using <\/span><\/i><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/i><\/a><\/p>\n<h6><span style=\"font-weight: 400;\">4. Leverage Google Search Tools<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Google Search has a suite of tools you can use to search for potential keywords\u2014and they\u2019re free!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Google Suggest:<\/b><span style=\"font-weight: 400;\"> All you need to do is to type keywords into the <\/span><span style=\"font-weight: 400;\">Google Search<\/span><span style=\"font-weight: 400;\"> bar and see what additional keywords Google suggests.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"421\" class=\"aligncenter size-full wp-image-8082\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Suggest.png\" alt=\"Google Suggest\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Suggest.png 599w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Suggest-250x176.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Suggest-120x84.png 120w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">The boldfaced texts are Google Search\u2019s suggestions to your keyword<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>People also ask: <\/b><span style=\"font-weight: 400;\">This section appears on the top part of the results page when you type in a question. This is a good way to find out commonly asked questions related to the search term you used.<\/span><b>\u00a0<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"236\" class=\"aligncenter size-full wp-image-8083\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/People-Also-Ask.png\" alt=\"People Also Ask\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/People-Also-Ask.png 671w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/People-Also-Ask-250x88.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/People-Also-Ask-120x42.png 120w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sample of \u201cPeople also ask\u201d results on Google Search<\/span><\/i><\/p>\n<ul>\n<li><b>Searches related to: <\/b><span style=\"font-weight: 400;\">This section appears at the bottom part of the results page and is a good resource when finding related keywords for your query.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"179\" class=\"aligncenter size-full wp-image-8084\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Searches-related-to.png\" alt=\"Searches related to\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Searches-related-to.png 550w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Searches-related-to-250x81.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Searches-related-to-120x39.png 120w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sample \u201csearches related to\u201d results on Google Search<\/span><\/i><\/p>\n<h6><span style=\"font-weight: 400;\">5. Take note of trends<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Google Trends<\/span><span style=\"font-weight: 400;\"> is an excellent tool to use when searching for time-sensitive topics and analyzing trends. It also has separate sections for \u201crelated topics\u201d and \u201crelated queries\u201d that you can use for your keyword research.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"243\" class=\"aligncenter size-large wp-image-8085\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends-700x243.png\" alt=\"Google Trends\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends-700x243.png 700w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends-250x87.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends-768x267.png 768w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends-120x42.png 120w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/11\/Google-Trends.png 1194w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Related topics and queries for \u201cmobile SEO\u201d using <\/span><\/i><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Google Trends<\/span><\/i><\/a><\/p>\n<h5><span style=\"font-weight: 400;\">Optimize your content with a solid content marketing and SEO strategy<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Choosing the right keywords is only one of the many facets of content marketing. And it can be quite overwhelming if your business is just starting out on its journey. If you need help with your SEO or with any of your content marketing needs, Ilfusion has the experience and the right people to help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G<\/span><span style=\"font-weight: 400;\">ive us a call at <\/span><a href=\"tel:888-420-5115\"><span style=\"font-weight: 400;\">888-420-5115<\/span><\/a><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\"> to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Choosing the right keywords is one of the most important steps to successfully optimize your content. However, it\u2019s not as easy as it sounds because user behavior and preferences are constantly changing. The bright side is that search engines are getting smarter, with the continuing development of semantic search and many other algorithm updates that&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-choose-the-best-keywords-to-optimize-your-content\">view more<\/a>","protected":false},"author":1,"featured_media":8079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1280],"tags":[1412,1468,1550,17,19],"class_list":["post-8074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-articles","category-seo","tag-content-marketing","tag-keyword-research","tag-keyword-research-tools","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose the Best Keywords to Optimize Your Content - Ilfusion Creative<\/title>\n<meta name=\"description\" content=\"Choosing the right keywords is one of the most important steps to successfully optimize your content. 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