Twitter is one of the most important social media platforms for brands to include in their marketing strategy, considering its massive audience base\u2014330 million monthly active users in 2019, and the numbers are growing!<\/p>\n
However, while having thousands of followers on Twitter is admirable, it won\u2019t amount to much of anything if audience engagement is poor.<\/p>\n
For Twitter, audience engagement can come in many forms aside from follows, likes, and retweets<\/strong>:<\/p>\n To have a considerable amount of Twitter engagement means more exposure for your brand, more connection with your audience, and higher chances of winning the Twitter algorithm<\/a>.<\/p>\n Luckily, there are many ways to boost engagement on Twitter aside from the conventional tip of posting on the best times<\/a>:<\/p>\n Currently, the character limit for tweets is 280 characters<\/a>. While it\u2019s recommended to stay well within the limit when tweeting, some messages are better expressed beyond 280 characters.<\/p>\n In cases like this, use a Twitter thread. A thread is a series of related tweets from a single user, which can provide more context to your tweet. To do this, simply click on the plus icon, found on the left side of the \u201cTweet\u201d button.<\/p>\n If the message or tweet cannot be adequately conveyed in a Twitter thread, you can use a text image as an alternative. This is especially handy for official brand statements and the like.<\/p>\n Having a verified Twitter account (denoted by a blue verified badge next to your name) can further boost your brand\u2019s authenticity and, consequently, the likelihood of more users trusting and engaging with your brand.<\/p>\n However, as of this writing, Twitter has put its Verified Account Program application on hold. In the meantime, make sure that your profile is optimized to get things in order when it is put back live, not just for future account verification but also for the overall quality of your Twitter presence.<\/p>\n Fill out your Twitter profile completely. A complete and well-thought-out profile will not only boost audience trust but will also make it easier for you to verify your Twitter profile should you chose to do so in the future:<\/p>\n If you have a tweet that\u2019s relevant to the blog content you\u2019re writing, include the tweet by embedding it on your blog.<\/p>\n To do this, click the downward-pointing arrow found on the right side of your tweet, then select \u201cEmbed tweet.\u201d You will be taken to a new window, and then select \u201cCopy code.\u201d Paste the code in the HTML text editor of your blog.<\/p>\n If you\u2019re using WordPress, they make this process even easier. Click on the tweet you want to embed, copy the tweet URL (for example, https:\/\/twitter.com\/username\/status\/123456<\/a>), then simply paste the URL on a paragraph block in the classic WP editor and WordPress will automatically convert it into a Twitter embed block!<\/p>\n For important announcements, \u201cevergreen<\/a>\u201d tweets, or any tweet that you want to highlight for a certain time, pin them to the top of your profile.<\/p>\n To do so, click the downward-pointing arrow on the right side of your tweet, and then select \u201cPin to profile.\u201d Take note that you can only pin one tweet at a time, and it\u2019s best to regularly rotate your pinned tweets to give variety for your followers to see and engage with.<\/p>\n It has been found that the half-life of a tweet is around 15 to 20 minutes<\/a>. However, with the updated Twitter algorithm, a tweet can stay relevant beyond that time as long as it gets engagement.<\/p>\n For \u201colder\u201d tweets, or perhaps any past tweets you want to repurpose (in a way), give it more exposure by retweeting it. However, don\u2019t overdo it.<\/p>\n Make sure to have a balanced mix of tweeting new tweets, retweeting your old tweets, and most importantly, retweeting relevant posts from other users.<\/p>\n Social media users like to be seen and heard. Whenever you see relevant tweets to your brand or brand mentions that you particularly like, retweet it!<\/p>\n This way, your audience will feel valued. This also gives off the impression that you\u2019re a brand who appreciates and listens, and this makes users more inclined to engage with your content.<\/p>\n The great thing about Twitter is that users can easily \u201cdiscover\u201d new content just by searching for a keyword on its \u201cSearch\u201d feature and Twitter then provides a variety of results\u2014whether the keyword is a hashtag, used naturally in a tweet, or found in an account\u2019s username or bio.<\/p>\n This is why it\u2019s important to use target keywords in your tweets, or use it as a hashtag<\/a> if it doesn\u2019t seem to flow naturally in your content.<\/p>\n You can also curate your own branded hashtags<\/a> as part of a marketing campaign to further boost engagement.<\/p>\n All these tips are not a guarantee that your Twitter engagement will immediately skyrocket. Essentially, it all boils down to the type of content you post and how relevant and appealing they are to your target audience.<\/p>\n One great way to make your tweets stand out is to include multimedia content like graphic designs and videos.<\/p>\n If you need help with creating attractive multimedia content for your social media posts, or for any of your social media needs, we\u2019re here for you. Give us a call at 888-420-5115<\/a>, or send us an email at creative@ilfusion.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Twitter is one of the most important social media platforms for brands to include in their marketing strategy, considering its massive audience base\u2014330 million monthly active users in 2019, and the numbers are growing! However, while having thousands of followers on Twitter is admirable, it won\u2019t amount to much of anything if audience engagement is… view more<\/a>","protected":false},"author":1,"featured_media":10493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[719,487,13,1544],"class_list":["post-8021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-digital-marketing","tag-social-media-marketing","tag-twitter","tag-twitter-engagement"],"yoast_head":"\n\n
9 Twitter tricks to enhance engagement<\/h3>\n
1. Keep your tweets short and sweet, but use \u201cthreads\u201d for longer ones<\/h6>\n
2. Alternatively, use an image for longer \u201ctweets\u201d<\/h6>\n
3. Get your Twitter profile verified<\/h6>\n
4. Optimize your Twitter profile<\/h6>\n
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5. Embed tweets to your business blog<\/h6>\n
6. Pin important tweets to the top of your profile<\/h6>\n
7. Retweet \u201colder\u201d tweets<\/h6>\n
8. Retweet or engage with your audience<\/h6>\n
9. Include target keywords and\/or hashtags<\/h6>\n
Need help with your social media marketing?<\/h3>\n