{"id":8006,"date":"2020-08-18T10:42:22","date_gmt":"2020-08-18T15:42:22","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=8006"},"modified":"2024-07-17T07:23:27","modified_gmt":"2024-07-17T12:23:27","slug":"how-to-get-into-googles-knowledge-graph-to-expand-your-reach","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-get-into-googles-knowledge-graph-to-expand-your-reach","title":{"rendered":"How to Get into Google&#8217;s Knowledge Graph to Expand Your Reach"},"content":{"rendered":"<p><a href=\"https:\/\/developers.google.com\/knowledge-graph\">Google\u2019s Knowledge Graph<\/a> is one of its many helpful search features that answers users\u2019 search queries in one glance.<\/p>\n<p>It works by \u201cscraping\u201d relevant content from different sources to provide a more comprehensive search result\u2014as opposed to rich results that shows content from only one source.<\/p>\n<p>For example, if you search for \u201cGoogle\u201d you will see this Knowledge Graph on the upper right part of the search engine results page (SERP):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"763\" class=\"aligncenter size-full wp-image-8007\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/result.png\" alt=\"Google result\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/result.png 483w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/result-250x395.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/result-120x190.png 120w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<h6>How does Google\u2019s Knowledge Graph help SEO?<\/h6>\n<p>Google\u2019s Knowledge Graph helps in boosting content visibility and authority.<\/p>\n<p>It doesn\u2019t necessarily boost your SEO ranking, although as we mentioned, it encourages users to find what they\u2019re looking for without clicking on the content.<\/p>\n<p>However, your content will greatly benefit from having noticeable SERP real estate and thus expanding your reach.<\/p>\n<p>On the part of the user, it offers several benefits such as:<\/p>\n<ul>\n<li><strong>Understand search queries better<\/strong>. With the Knowledge Graph API, it doesn\u2019t have to literally interpret every keyword in a query\u2014users can simply say \u201cLord of the Rings cast,\u201d and Google will show you a comprehensive carousel of answers like this:<br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"207\" class=\"aligncenter size-full wp-image-8008\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/cast.png\" alt=\"Google Knowledge Graph\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/cast.png 512w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/cast-250x101.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/08\/cast-120x49.png 120w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/li>\n<li><strong>Helpful in voice search<\/strong>. Google\u2019s Knowledge Graph uses latent semantic indexing (LSI) to understand the context of a search query, which is very handy when doing <a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-optimize-your-website-for-voice-search\" target=\"_blank\" rel=\"noopener noreferrer\">voice search<\/a>.<\/li>\n<li><strong>Provides more comprehensive search results<\/strong>. When users search for a particular \u201centity\u201d that the Knowledge Graph API supports, the search results for the query are much more comprehensive (as previously mentioned) and provide more context.<\/li>\n<\/ul>\n<h3>Knowledge Graph Optimization Tips: How to Get into Google&#8217;s Knowledge Graph<\/h3>\n<p>Knowing how to optimize for Google&#8217;s Knowledge Graph requires some technical knowledge, such as using structured data and configuring your knowledge panel. However, this can be definitely learned, even for beginners. Here&#8217;s how to create a Google Knowledge Panel:<\/p>\n<h6>1. Apply schema markup on your content<\/h6>\n<p>The Knowledge Graph API works hand in hand with <strong>structured data<\/strong><strong> (schema markup)<\/strong>. If you haven\u2019t done so, you can use the following guides here to apply structured data to your content:<\/p>\n<ul>\n<li><strong>Guide on <a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-use-structured-data-to-boost-seo\">how to apply structured data<\/a> using <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\">Structured Data Markup Helper<\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/schema.org\/LocalBusiness\">Schema property types required for local businesses<\/a><\/li>\n<\/ul>\n<p>For more guides on the specific structured data to improve Knowledge Panel, you can refer to the next section about &#8220;Entities.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<h6>2. Have your business listed on Google My Business<\/h6>\n<p>Google My Business (GMB) helps in further boosting your brand\u2019s visibility both on Google Maps and Google Search. This is especially helpful if you have a brick-and-mortar store.<\/p>\n<p>While a GMB listing doesn\u2019t necessarily guarantee that it will get you into the Knowledge Graph, it <i>may <\/i>increase your chances. Here\u2019s how to set up your listing:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.google.com\/business\/\">Create a Google My Business profile<\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/business\/answer\/6300716?utm_source=gmbmktg&amp;utm_campaign=faq&amp;utm_medium=referral&amp;hl=en&amp;_ga=2.30134975.1639645893.1509955951-1876441831.1509955951\">Claim or verify a GMB profile<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/ilfusion.org\/dev\/staging\/3-ways-to-optimize-your-google-my-business-listing\">Optimize your business listing<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6>3. Create pages on Wikidata.org and Wikipedia<\/h6>\n<p>Google often relies on knowledge bases like Wikidata and Wikipedia in getting relevant information, especially for businesses.<\/p>\n<p>In the \u201cGoogle\u201d example above, you can see that it \u201cscraped\u201d company information from Google\u2019s Wikipedia page.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/9\/94\/How_to_Edit_Wikidata.pdf\">Wikidata\u2019s guide on how to create\/edit a page<\/a><\/strong><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:How_to_create_a_page\">Wikipedia\u2019s general guide on how to create a page<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/create-company-wikipedia-page\">Creating a Wikipedia page for a company<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6>4. Promote your business online<\/h6>\n<p>Get the word out about your business online by submitting PR content to press release websites such as PR Newswire, PR.com, and Newswire.com.<\/p>\n<p>In addition to Google My Business, get listed in other local listing websites such as Yelp, TripAdvisor, Bing, and Angies\u2019 List\u2014whatever makes sense to your business. Google can also glean content from customer reviews from these websites.<\/p>\n<p>And lastly, have your social media profiles ready: Facebook, Instagram, Twitter, Pinterest, etc. Knowledge Graph also shows social profile links on search results.<\/p>\n<p>&nbsp;<\/p>\n<h3>Other \u201cEntities\u201d that Can Get into Google\u2019s Knowledge Graph<\/h3>\n<p>Aside from local businesses, other types of \u201centities,\u201d or content types, are supported by the Knowledge Graph API.<\/p>\n<p>If you are offering some of the following as products or services for your business, or simply that you have that type of content for your website, you may find the respective links helpful:<\/p>\n<ul style=\"column-count: 2;\">\n<li><a href=\"http:\/\/schema.org\/Book\">Book<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/BookSeries\">BookSeries<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/EducationalOrganization\">EducationalOrganization<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Event\">Event<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/GovernmentOrganization\">GovernmentOrganization<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/LocalBusiness\">LocalBusiness<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Movie\">Movie<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/MovieSeries\">MovieSeries<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/MusicAlbum\">MusicAlbum<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/MusicGroup\">MusicGroup<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/MusicRecording\">MusicRecording<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Organization\">Organization<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Periodical\">Periodical<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Person\">Person<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/Place\">Place<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/SportsTeam\">SportsTeam<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/TVEpisode\">TVEpisode<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/TVSeries\">TVSeries<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/VideoGame\">VideoGame<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/VideoGameSeries\">VideoGameSeries<\/a><\/li>\n<li><a href=\"http:\/\/schema.org\/WebSite\">WebSite<br \/>\n<\/a><\/li>\n<\/ul>\n<h3>Need help with your SEO Knowledge Graph?<\/h3>\n<p>The tips above can only influence the chances of getting your content into Google\u2019s Knowledge Graph. In the end, it\u2019s always best to keep your focus on providing value to your target audience\u2014and that begins with high-quality and valuable content.<\/p>\n<p>If you need any help with your SEO, Ilfusion can lend you a hand. Just give us a call at <a href=\"tel:8884205115\">888-420-5115<\/a>, or send us an email at <a href=\"mailto:creative@ilfusion.com\">creative@ilfusion.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Google\u2019s Knowledge Graph is one of its many helpful search features that answers users\u2019 search queries in one glance. It works by \u201cscraping\u201d relevant content from different sources to provide a more comprehensive search result\u2014as opposed to rich results that shows content from only one source. For example, if you search for \u201cGoogle\u201d you will&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-get-into-googles-knowledge-graph-to-expand-your-reach\">view more<\/a>","protected":false},"author":1,"featured_media":14145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[632,1284,17,19,1498],"class_list":["post-8006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-google-knowledge-graph","tag-schema-markup","tag-search-engine-optimization","tag-seo","tag-structured-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get into Google&#039;s Knowledge Graph to Expand Your Reach - Ilfusion Creative<\/title>\n<meta name=\"description\" content=\"Google\u2019s Knowledge Graph is one of its many helpful search features that answers users\u2019 search queries in one glance. Learn more about it here.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get into Google&#039;s Knowledge Graph to Expand Your Reach - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Knowledge Graph is one of its many helpful search features that answers users\u2019 search queries in one glance. 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