{"id":7974,"date":"2020-07-16T10:41:51","date_gmt":"2020-07-16T15:41:51","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7974"},"modified":"2024-07-17T07:27:03","modified_gmt":"2024-07-17T12:27:03","slug":"7-ways-to-broadcast-effective-facebook-live-videos","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/7-ways-to-broadcast-effective-facebook-live-videos","title":{"rendered":"7 Ways to Broadcast Effective Facebook Live Videos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook Live presents a number of benefits to brands. Some of these include the following, to mention a few:<\/span><\/p>\n<ul>\n<li><b>Boosting engagement <span style=\"font-weight: 400;\">&#8211; Facebook Live videos generate <\/span><a href=\"http:\/\/newsroom.fb.com\/news\/2016\/03\/news-feed-fyi-taking-into-account-live-video-when-ranking-feed\/\"><span style=\"font-weight: 400;\">3x more engagement<\/span><\/a><span style=\"font-weight: 400;\"> on social media than typical videos.<\/span><\/b><\/li>\n<li><strong>Expanding brand reach<\/strong> <span style=\"font-weight: 400;\">&#8211; A Facebook Live video is estimated to garner an average of <\/span><a href=\"https:\/\/bloggingx.com\/facebook-live-statistics\/\"><span style=\"font-weight: 400;\">64 million views a day<\/span><\/a><span style=\"font-weight: 400;\">, and according to Facebook, the daily watch time for live broadcasts grew <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/shifts-for-2020-multisensory-multipliers\"><span style=\"font-weight: 400;\">4x in just a year<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><strong>Amplifies brand exposure<\/strong> <span style=\"font-weight: 400;\">&#8211; Audiences watch Facebook Live videos <\/span><a href=\"https:\/\/99firms.com\/blog\/facebook-live-stats\/#gref\"><span style=\"font-weight: 400;\">3x longer<\/span><\/a><span style=\"font-weight: 400;\"> than pre-recorded videos.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All things considered, it\u2019s important for brands to implement a solid strategy for Facebook Live<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are tips on how to broadcast effective Facebook Live videos to help you make the most of your video marketing strategy:<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">1. Ensure the quality of your live videos<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">While the content of your live videos is essential, the quality of the broadcast goes hand in hand with that too. In fact, <\/span><a href=\"https:\/\/99firms.com\/blog\/facebook-live-stats\/#gref\"><span style=\"font-weight: 400;\">90% of users<\/span><\/a><span style=\"font-weight: 400;\"> report that quality is the most important aspect of a Facebook Live video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few things to consider before going live:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Investing in the right equipment<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Luckily, today\u2019s smartphones have a more-than-decent camera quality. If you have room for budget, consider also investing in a good <\/span><b>DSLR camera <\/b><span style=\"font-weight: 400;\">for both your professional <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-shoot-great-marketing-videos-from-your-smartphone\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/heres-why-your-business-needs-professional-photos\"><span style=\"font-weight: 400;\">photo<\/span><\/a><span style=\"font-weight: 400;\"> needs. At the very least, invest in a <\/span><b>tripod and a gimbal <\/b><span style=\"font-weight: 400;\">to stabilize your shots.<\/span><\/li>\n<li><b>Consider the lighting\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">As much as possible, make use of natural lighting by shooting outdoors or in a well-lit room with huge windows. However, as we embrace the new <\/span><a href=\"https:\/\/medium.com\/@ilfusion\/how-to-shift-your-business-online-and-prepare-for-the-new-normal-101656b2c19\"><span style=\"font-weight: 400;\">normal<\/span><\/a><span style=\"font-weight: 400;\"> and take most things indoors, consider investing in a good <\/span><b>camera lighting kit <\/b><span style=\"font-weight: 400;\">or an <\/span><b>LED ring light<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><b>Consider audio and acoustics\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">When shooting indoors, make sure that the room does not produce echoes. For outdoor shots, minimize background noise by using a microphone. Consider investing in a <\/span><b>clip-on microphone <\/b><span style=\"font-weight: 400;\">or a <\/span><b>USB mic for your smartphone<\/b><span style=\"font-weight: 400;\"> to get better audio quality.<\/span><\/li>\n<li><b>Ensure that internet connectivity is stable\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">A stable and strong internet connection is hugely important for live broadcasts. Check your <\/span>upload speed<span style=\"font-weight: 400;\"> prior to broadcasting\u2014a speed of at least 3Mbps is ideal. It\u2019s also best to connect to <\/span><b>Wi-Fi <\/b><span style=\"font-weight: 400;\">for live videos. If you\u2019re shooting outdoors, consider an area with good reception or invest in a <\/span><b>wireless repeater<\/b><span style=\"font-weight: 400;\"> to boost stronger Wi-Fi signals.<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">2. Choose a topic that your target audience is interested in<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">It\u2019s always best to offer content that you know your target audience will love. The best way to do this is by <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/we-are-all-ears-the-idea-of-social-listening\"><b>social listening<\/b><\/a><span style=\"font-weight: 400;\">\u2014monitor brand mentions on social media and see what people comment on your posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also initiate a <\/span><b>poll <\/b><span style=\"font-weight: 400;\">on social media and ask your audience directly what they want to see in your Facebook Live video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some live video content is also more popular than others. Some of these include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live interviews or ask-me-anything (AMA) sessions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behind the scenes content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Training seminars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contests<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product launches<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">3. Plan your content<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">As much as it\u2019s important to be spontaneous, it\u2019s also equally important to provide structure to your live broadcast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plan your <\/span><b>content outline<\/b><span style=\"font-weight: 400;\"> beforehand to guide you. Address each point in a logical order so that your audience won\u2019t get confused.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set also a <\/span><b>time limit <\/b><span style=\"font-weight: 400;\">for each outline point so that you stay within your allotted time\u2014it\u2019s best to keep the broadcast within a reasonable length, depending on your audience\u2019s preferences and needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no hard-and-fast rule as to the ideal length for a live broadcast, but Facebook says it <\/span><a href=\"https:\/\/www.facebook.com\/facebookmedia\/blog\/tips-for-using-live\"><span style=\"font-weight: 400;\">prioritizes longer live videos<\/span><\/a><span style=\"font-weight: 400;\"> and you can even stay live for as long as 8 hours!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s also important to set aside a few minutes for each subtopic to accommodate questions and addressing comments. More on this later.<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">4. Promote before going live<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">This is what many brands fail to do: <\/span><b>promoting the live event<\/b><span style=\"font-weight: 400;\">. It\u2019s important to generate interest in the topic of the live session to boost viewership.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let your audience know a week in advance about your live broadcast. At the very least, let them know what you will be talking about and the time that you will go live. Make a follow-up post a few days before the event, a day before, and even an hour prior to build up some hype.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s important to <\/span><b>space out your <\/b><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-successfully-launch-a-new-product-on-social-media\"><b>promotional activities<\/b><\/a><span style=\"font-weight: 400;\"> so as not to annoy your audience.<\/span><\/p>\n<h6><span style=\"font-weight: 400;\">5. Prepare an optimized headline and description<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Facebook allows you to craft a headline and description for your live video prior to broadcasting live. While you can edit this later, it\u2019s best to prepare an optimized headline and description beforehand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few things to consider:<\/span><\/p>\n<ul>\n<li><b>Headline &#8211;<\/b> <span style=\"font-weight: 400;\">It should succinctly describe what the topic is about. Choose a primary target keyphrase and include it in the headline.\u00a0<\/span><\/li>\n<li><b>Description &#8211;<\/b> <span style=\"font-weight: 400;\">This is where you describe how audiences will benefit from your live session. Include a call-to-action to prompt audiences to take an action\u2014for example, \u201cJoin us,\u201d \u201cDrop your questions in the comments,\u201d etc.<\/span><\/li>\n<li><b>Hashtags &#8211;<\/b> <span style=\"font-weight: 400;\">Boost the discoverability of your Facebook Live video by including relevant and branded hashtags.\u00a0<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">6. Engage and be interactive with your audience<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Facebook Live videos are all about engagement! Here are a few tips to make your live video more interactive and efficient:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Greet audiences and introduce the topic\u00a0<\/b><br \/>\n<span style=\"font-weight: 400;\">At the start, be sure to have an introduction of what your topic is about and a high-level flow of the subtopics to help guide your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Address questions in the comments as they go<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">Don\u2019t wait until the end of the broadcast to do Q&amp;A; otherwise, it defeats the purpose of the live session. Of course, it\u2019s also best to choose the most relevant questions and to answer the frequently asked ones instead of answering every question repeatedly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Provide context regularly during the broadcast<\/b><span style=\"font-weight: 400;\"> &#8211; Do brief recaps from time to time to provide context to audiences who join in mid-session. Ten-minute intervals in between recaps will do.<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">7. Be natural and relaxed<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Lastly, stay relaxed. Audiences look for authenticity in brands, and live videos give you the opportunity to show that to them. Keeping things natural (that is, ditching a formal script) and smiling often during the live session will greatly help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to foster authenticity is to leave some room for spontaneity. That is why it\u2019s recommended to address questions and comments in real-time\u2014doing so makes it more interactive as well!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Need help with your video and social media marketing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting started with video marketing and social media can be overwhelming, especially when you\u2019re just starting out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re doing Facebook Live for the first time, check out <\/span><a href=\"https:\/\/www.facebook.com\/facebookmedia\/solutions\/facebook-live\"><b>Facebook\u2019s step-by-step guide<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ilfusion can also lend you a hand with your videography, social media, and digital marketing needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just give us a call at <\/span><span style=\"font-weight: 400;\">888-420-5115<\/span><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook Live presents a number of benefits to brands. Some of these include the following, to mention a few: Boosting engagement &#8211; Facebook Live videos generate 3x more engagement on social media than typical videos. Expanding brand reach &#8211; A Facebook Live video is estimated to garner an average of 64 million views a day,&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/7-ways-to-broadcast-effective-facebook-live-videos\">view more<\/a>","protected":false},"author":1,"featured_media":14148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1436,1541,1389,1361,1542],"class_list":["post-7974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-facebook-live","tag-live-streaming","tag-live-videos","tag-video-marketing","tag-videography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways to Broadcast Effective Facebook Live Videos - Ilfusion Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Ways to Broadcast Effective Facebook Live Videos - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"Facebook Live presents a number of benefits to brands. Some of these include the following, to mention a few: Boosting engagement &#8211; Facebook Live videos generate 3x more engagement on social media than typical videos. 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