{"id":7964,"date":"2020-07-03T00:33:39","date_gmt":"2020-07-03T05:33:39","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7964"},"modified":"2024-07-17T07:28:18","modified_gmt":"2024-07-17T12:28:18","slug":"how-to-boost-your-seo-with-white-hat-link-building-techniques","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-boost-your-seo-with-white-hat-link-building-techniques","title":{"rendered":"How to Boost Your SEO with White-Hat Link Building Techniques"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Back in the earlier days of the Internet, it was easy to \u201cbuy\u201d your way to the top of search engine results pages (SERPs) by adding more links to your web content<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when Google pushed the <\/span><a href=\"https:\/\/webmasters.googleblog.com\/2012\/04\/another-step-to-reward-high-quality.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Penguin<\/span><\/a><span style=\"font-weight: 400;\"> update in 2012, link building for SEO was changed for the better. Instead of quantity over quality, Google Penguin shifted the focus to quality links and \u201cwhite-hat techniques\u201d for link building<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">What is white-hat link building and why does it matter?<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">To better understand the term, let\u2019s look at the two keyword phrases used:<\/span><\/p>\n<ul>\n<li><b>White-hat <span style=\"font-weight: 400;\">is a search engine optimization (SEO) technique that adopts positive strategies to grow web traffic to your website and to improve your search rankings. The key here is that these strategies are in line with <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u2019s Webmaster Guidelines<\/span><\/a><span style=\"font-weight: 400;\">; otherwise, they are considered as \u201cblack-hat\u201d SEO.<\/span><\/b><\/li>\n<li><strong>Link building<\/strong><span style=\"font-weight: 400;\">, as the term suggests, is the process of increasing the number of quality inbound links to your website as a way to improve search rankings.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Link building the proper way (i.e., white-hat) matters because, as Google <\/span><span style=\"font-weight: 400;\">confirmed<\/span><span style=\"font-weight: 400;\">, links are one of the most important ranking factors, alongside quality content that\u2019s considered to be the foremost consideration.<\/span><b>\u00a0<\/b><\/p>\n<h5><span style=\"font-weight: 400;\">What are considered as \u201cbad\u201d links?<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">We mentioned quality links\u2014that is, \u201cgood\u201d links\u2014so what are links that are considered \u201cbad\u201d?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Webmaster identified a number of <\/span><span style=\"font-weight: 400;\">link building schemes<\/span><span style=\"font-weight: 400;\"> that can negatively impact a site\u2019s search ranking. Among them are the following:<\/span><\/p>\n<ol>\n<li><b> Reciprocal linking <\/b><span style=\"font-weight: 400;\">&#8211; Excessive link building that follows the \u201cLink to me and I\u2019ll link to you\u201d scheme.<\/span><\/li>\n<li><b> Buying and selling links <\/b><span style=\"font-weight: 400;\">&#8211; Exchanging links for money, goods, or services is considered unethical.<\/span><\/li>\n<li><b> Web directory links <\/b><span style=\"font-weight: 400;\">&#8211; Most Web directories are considered to be \u201cautomated programs or services\u201d for linking back to your website.<\/span><\/li>\n<li><b> Large-scale article marketing <\/b><span style=\"font-weight: 400;\">&#8211; This includes guest posts and press releases distributed on other websites that contain overly optimized anchor texts. Google uses this example: \u201cThere are many <\/span><a href=\"http:\/\/www.example.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">wedding rings<\/span><\/a><span style=\"font-weight: 400;\"> on the market. If you want to have a <\/span><a href=\"http:\/\/www.example.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">wedding<\/span><\/a><span style=\"font-weight: 400;\">, you will have to pick the <\/span><a href=\"http:\/\/www.example.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">best ring<\/span><\/a><span style=\"font-weight: 400;\">.\u201d<\/span><\/li>\n<\/ol>\n<h5><span style=\"font-weight: 400;\">5 ways to boost your SEO with white-hat link building techniques<\/span><\/h5>\n<h6><span style=\"font-weight: 400;\">1. Create regular high-quality blog content<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Having a <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/5-common-business-blogging-mistakes-you-should-avoid\"><span style=\"font-weight: 400;\">business blog<\/span><\/a><span style=\"font-weight: 400;\"> is the most essential prerequisite in getting backlinks to your website. The important thing here is that you need to produce high-quality content regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How frequently you write is up to you, as there is <\/span><a href=\"https:\/\/ilfusion.org\/dev\/staging\/how-often-should-you-post-on-your-business-blog\"><span style=\"font-weight: 400;\">no magic number<\/span><\/a><span style=\"font-weight: 400;\">. However, your posting schedule must be consistent so that your audience will know when to expect new content from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key takeaways when creating blog content for your business:<\/span><\/p>\n<ul>\n<li><b>Know the needs and interests of your audience <\/b><span style=\"font-weight: 400;\">&#8211; You\u2019ll want to create content that people would naturally want to share and link back to.<\/span><\/li>\n<li><b>Ensure quality over quantity <span style=\"font-weight: 400;\">&#8211; They say more content is better than lesser content, but it\u2019s best to focus on quality and relevancy.<\/span><\/b><\/li>\n<li><strong>Commit to a regular blog schedule<\/strong> <span style=\"font-weight: 400;\">&#8211; As was mentioned, consistency is key. People, as well as Google, tend to trust websites that publish regularly rather than sporadically.<\/span><\/li>\n<\/ul>\n<h6>2. Strategic guest posting<\/h6>\n<p><span style=\"font-weight: 400;\">Adding to the previous point about guest posting, it\u2019s actually <\/span><span style=\"font-weight: 400;\">quite beneficial<\/span><span style=\"font-weight: 400;\"> if done right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your approach to guest blogging should be strategic, meaning that you don\u2019t just market your content on a massive scale<\/span><span style=\"font-weight: 400;\">\u2014you need to carefully hand-pick which websites you should guest post to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Important things to consider for strategic guest posting:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Assess the website\u2019s audience<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 Are they targeting the same demographic as yours?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Determine the website\u2019s reliability<\/b><span style=\"font-weight: 400;\"> &#8211;\u00a0 Are they high-ranking websites that also produce quality content?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Study what types of content they have<\/b><span style=\"font-weight: 400;\"> &#8211; What gets shared the most by their audience?<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">3. Leverage social media<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Social media shares not only boost engagement; shares also improve your social proof and help in link building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, social sharing is found to be among the <\/span><a href=\"https:\/\/neilpatel.com\/blog\/link-building-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">top 3<\/span><\/a><span style=\"font-weight: 400;\"> most effective strategies in building good backlinks. Being active on social media as a brand also expands your reach and thereby increases the likelihood of people linking back to your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things to remember when leveraging social media for link building:<\/span><\/p>\n<ul>\n<li><b>Ensure that social sharing buttons are readily available on your blog <span style=\"font-weight: 400;\">&#8211; Make it easier for audiences to share your post.<\/span><\/b><\/li>\n<li><strong>Do social listening<\/strong> <span style=\"font-weight: 400;\">&#8211; Take note of brand mentions and study what they\u2019re saying about you. You\u2019ll learn what their needs are, and you also get to build a relationship with people who are already familiar with your brand.<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">4. Create infographics<\/span><\/h6>\n<p><span style=\"font-weight: 400;\">Visual content like infographics goes hand-in-hand with your link building and content marketing strategies. When your blog post has an accompanying infographic, you\u2019re ranking both for regular web search and image search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, one study found that infographics generate <\/span><a href=\"http:\/\/www.quicksprout.com\/2015\/03\/18\/what-i-learned-about-content-marketing-by-analyzing-614-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">37.5%<\/span><\/a><span style=\"font-weight: 400;\"> more backlinks and get shared 42.4% more times than a regular blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best tips for creating quality infographics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Do your research well <\/b><span style=\"font-weight: 400;\">&#8211; Include relevant, accurate, and trustworthy data into your infographic, and most importantly, translate complex data into readily digestible forms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Invest in an experienced graphic designer <\/b><span style=\"font-weight: 400;\">&#8211; While there are free infographic generators available, customization isn\u2019t very flexible with these types of services. If resources permit, it\u2019s best to make an investment that could translate to better-quality infographics.<\/span><\/li>\n<\/ul>\n<h6><span style=\"font-weight: 400;\">5. Link to trusted websites as your content sources<\/span><\/h6>\n<h4><span style=\"font-weight: 400;\">One way that Google assesses the quality of your content is how credible your external resource links are.\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Make sure to link back to trusted websites that are already ranking high in your niche\u2014for example, if you\u2019re a health website, it\u2019s best to link to medically reviewed sites like Wiley and NCBI instead of Wikipedia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An important aspect here is to do <\/span>cold email outreach <span style=\"font-weight: 400;\">to your resource website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let them know that you found the content on their website as credible and that you used their content as your resource. Most importantly, ask them professionally that if they like your content, they can share it with their audience too.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Need help with your SEO?<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Link building is but one of the many facets of SEO to help you reach your marketing goals. If you need help with any of your SEO and content marketing needs, including visual content creation, we\u2019re here to help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give us a call at <\/span><a href=\"tel:888-420-5115\"><span style=\"font-weight: 400;\">888-420-5115<\/span><\/a><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Back in the earlier days of the Internet, it was easy to \u201cbuy\u201d your way to the top of search engine results pages (SERPs) by adding more links to your web content. However, when Google pushed the Google Penguin update in 2012, link building for SEO was changed for the better. Instead of quantity over&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-boost-your-seo-with-white-hat-link-building-techniques\">view more<\/a>","protected":false},"author":1,"featured_media":14150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1539,17,19,677,1540],"class_list":["post-7964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-link-building","tag-search-engine-optimization","tag-seo","tag-white-hat-seo","tag-white-hat-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Your SEO with White-Hat Link Building Techniques - Ilfusion Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Boost Your SEO with White-Hat Link Building Techniques - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"Back in the earlier days of the Internet, it was easy to \u201cbuy\u201d your way to the top of search engine results pages (SERPs) by adding more links to your web content. However, when Google pushed the Google Penguin update in 2012, link building for SEO was changed for the better. 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