{"id":7924,"date":"2020-05-28T17:38:44","date_gmt":"2020-05-28T22:38:44","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7924"},"modified":"2024-04-04T13:25:04","modified_gmt":"2024-04-04T18:25:04","slug":"how-to-use-tiktok-to-successfully-market-your-brand","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-use-tiktok-to-successfully-market-your-brand","title":{"rendered":"How to Use TikTok to Successfully Market Your Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">TikTok has taken the world by storm, especially as more people are <\/span><span style=\"font-weight: 400;\">sheltering at home<\/span><span style=\"font-weight: 400;\">. Basically, for those who aren\u2019t familiar with it, <\/span><span style=\"font-weight: 400;\">TikTok<\/span><span style=\"font-weight: 400;\"> is a social media platform that lets you edit and share short video clips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, TikTok predominantly caters to the younger generation, and it\u2019s important for marketers to understand that digital and offline sales are quite lucrative for <\/span><span style=\"font-weight: 400;\">Gen Z and Millennial consumers<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Interesting Statistics About TikTok: Why It\u2019s Good for Your Brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So why should brands join in on the TikTok bandwagon? Here are a few <\/span><a href=\"https:\/\/www.oberlo.com.ph\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\"> to consider:<\/span><\/p>\n<ul>\n<li><b>Explosive growth <span style=\"font-weight: 400;\">&#8211; TikTok is only 4 years old, but by the first quarter of 2020, it now has over <\/span><a href=\"https:\/\/datareportal.com\/social-media-users?rq=tiktok\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">800 million<\/span><\/a><span style=\"font-weight: 400;\"> active users worldwide and over <\/span><a href=\"https:\/\/sensortower.com\/blog\/tiktok-downloads-one-billion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1 billion<\/span><\/a><span style=\"font-weight: 400;\"> app downloads\u2014these figures surpass even huge platforms such as Instagram, Twitter, and Snapchat!<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Appeals to both younger and older generations<\/strong> <span style=\"font-weight: 400;\">&#8211; While the app is geared towards <\/span><a href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">teenagers<\/span><\/a><span style=\"font-weight: 400;\"> (around 41% of users), it seems to have a growing userbase among adults as well. Statistics show that the number of US adults using TikTok grew <\/span><a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-228913\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">5.5 times<\/span><\/a><span style=\"font-weight: 400;\"> in less than 18 months.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Longer app usage<\/strong> <span style=\"font-weight: 400;\">&#8211; Users spend an average of <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">52 minutes<\/span><\/a><span style=\"font-weight: 400;\"> per day on TikTok\u2014a figure on par with other social media giants such as Snapchat (49.5 minutes) and Instagram (53 minutes). Furthermore, <\/span><a href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of users use the app multiple times a day, which is quite a promising statistic for marketers!<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Viewer\u2019s preferences<\/strong> <span style=\"font-weight: 400;\">&#8211; Quite interesting to note is that <\/span><a href=\"https:\/\/blog.globalwebindex.com\/trends\/tiktok-music-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">68%<\/span><\/a><span style=\"font-weight: 400;\"> of users prefer to watch someone else\u2019s video rather than creating their own. This presents a huge opportunity for brands to create content that resonates with these audiences.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4 Ways in Using TikTok to Successfully Market Your Brand<\/span><\/h3>\n<h4><span style=\"font-weight: 400;\">1. Make fun and creative videos<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">What makes TikTok stand out among the rest is that the content is predominantly casual and fun\u2014you don\u2019t necessarily need a highly polished video to start marketing (though quality is, of course, equally important).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands, what this means is that you need to have an equally light and fun approach in TikTok marketing. If it makes sense to your brand, loosen up and add in a dash of humor\u2014doing so makes your brand more authentic and relatable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas to get you started and how some brands nailed it:<\/span><\/p>\n<ul>\n<li><b>Showcase your products in a creative way while using a catchy song<\/b><span style=\"font-weight: 400;\"> that makes sense to your brand. Check how <\/span><a href=\"https:\/\/www.tiktok.com\/@chipotle\/video\/6728061965442338053?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Chipotle<\/span><\/a><span style=\"font-weight: 400;\"> cheekily used a user-generated parody song to showcase their quesadillas:<\/span><\/li>\n<\/ul>\n<p>https:\/\/www.tiktok.com\/@chipotle\/video\/6728061965442338053<\/p>\n<p>&nbsp;<\/p>\n<section><\/section>\n<ul>\n<li><b>Show funny clips and memes<\/b><span style=\"font-weight: 400;\"> relating to your brand and\/or industry. See how the <\/span><a href=\"https:\/\/www.tiktok.com\/@nba\/video\/7203044821869628715?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NBA<\/span><\/a><span style=\"font-weight: 400;\"> made use of existing sports-related content to showcase memes:<\/span><\/li>\n<\/ul>\n<p>https:\/\/www.tiktok.com\/@nba\/video\/7203044821869628715?lang=en<\/p>\n<section><\/section>\n<ul>\n<li><b>Use fun music with your video clips.<\/b><span style=\"font-weight: 400;\"> TikTok is all about the background music, and they have an extensive library you can use! Take cues on how <\/span><a href=\"https:\/\/www.tiktok.com\/@sandiegozoo\/video\/6698726678375435526?refer=embed\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">San Diego Zoo<\/span><\/a><span style=\"font-weight: 400;\"> was able to put an oomph to this simple animal video:\u00a0<\/span><\/li>\n<\/ul>\n<p>https:\/\/www.tiktok.com\/@sandiegozoo\/video\/6698726678375435526<\/p>\n<h4><span style=\"font-weight: 400;\">2. Launch your own branded hashtag challenge<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hashtag challenges are all the rage on TikTok! As the term suggests, a hashtag challenge encourages users to create or recreate content relating to the challenge. These usually involve dancing, such as Chipotle\u2019s <\/span><a href=\"https:\/\/www.tiktok.com\/tag\/GuacDance?language=en&amp;sec_uid=MS4wLjABAAAAb-3Za1s2IerpSYNhYHyGARc7tptWc3wrDBk6DAmGR1T5T1iWvZK9RL_p9pyF0hZp&amp;u_code=d2e3i978m76866&amp;utm_campaign=client_share&amp;app=musically&amp;utm_medium=ios&amp;user_id=6609798720891027461&amp;tt_from=more&amp;utm_source=more&amp;langCountry=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">#GuacDance<\/span><\/a><span style=\"font-weight: 400;\"> challenge:<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chipotle\/video\/6717776814602816773\" data-video-id=\"6717776814602816773\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@chipotle\" href=\"https:\/\/www.tiktok.com\/@chipotle?refer=embed\">@chipotle<\/a> <\/p>\n<p>TFW guac is free. Online\/in-app only 7\/31 <a title=\"guacdance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/guacdance?refer=embed\">#GuacDance<\/a> Terms: chip.tl\/avoday<\/p>\n<p> <a target=\"_blank\" title=\"\u266c The Guacamole Song - Dr. Jean\" href=\"https:\/\/www.tiktok.com\/music\/The-Guacamole-Song-6716930995074894597?refer=embed\">\u266c The Guacamole Song &#8211; Dr. Jean<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h4><span style=\"font-weight: 400;\">3. Collaborate with TikTok influencers<\/span><\/h4>\n<p><a href=\"https:\/\/ilfusion.org\/dev\/staging\/4-tips-for-boosting-your-digital-marketing-strategy-for-gen-z\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most cost-effective and highly relevant ways to market to the younger generation. TikTok even makes it quite easy for brands to get in touch with popular creators on their platform with their <\/span><b>Creator Marketplace<\/b><b>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to collaborate with TikTok influencers is to do get them involved in your hashtag challenges. See how Fortnite worked with TikTok and Twitch influencer <\/span><a href=\"https:\/\/www.tiktok.com\/@poki\/video\/6783159410093985029\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pokimane<\/span><\/a><span style=\"font-weight: 400;\"> in their <\/span><a href=\"https:\/\/www.tiktok.com\/tag\/EmoteRoyaleContest\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">#EmoteRoyaleContest<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p>https:\/\/www.tiktok.com\/@poki\/video\/6783159410093985029<\/p>\n<h4><span style=\"font-weight: 400;\">4. Experiment and make waves<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Since TikTok is fairly new unlike established platforms, such as Facebook and Instagram, it\u2019s a ripe time to experiment and see what works and what doesn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get creative and make waves. If you think something might be interesting and it makes sense to your brand, try it out!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newspaper <\/span><a href=\"https:\/\/www.tiktok.com\/@washingtonpost\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Washington Post<\/span><\/i><\/a><span style=\"font-weight: 400;\">, for example, did a great job in making it unique and different on TikTok. Users might expect them to create serious content, but they experimented and used the platform to create <\/span><a href=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/6829328092998192390\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">funny newsroom skits<\/span><\/a><span style=\"font-weight: 400;\"> instead.<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/6829328092998192390\" data-video-id=\"6829328092998192390\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@washingtonpost\" href=\"https:\/\/www.tiktok.com\/@washingtonpost?refer=embed\">@washingtonpost<\/a> <\/p>\n<p>It\u2019s our one-year TikTok anniversary! Thanks so much to all of our amazing followers. None of this would\u2019ve happened without you. <a title=\"90smovietrailer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/90smovietrailer?refer=embed\">#90sMovieTrailer<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - We are a newspaper.\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6829328153110924038?refer=embed\">\u266c original sound &#8211; We are a newspaper.<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3><span style=\"font-weight: 400;\">Need help with your social media marketing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is continually evolving, and with new platforms like TikTok, it can get quite overwhelming on how to make an effective social media marketing strategy for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ilfusion can help you get results with not just your social media marketing but also with your digital marketing strategy as a whole. G<\/span><span style=\"font-weight: 400;\">ive us a call at <\/span><span style=\"font-weight: 400;\">888-420-5115<\/span><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"TikTok has taken the world by storm, especially as more people are sheltering at home. Basically, for those who aren\u2019t familiar with it, TikTok is a social media platform that lets you edit and share short video clips. As such, TikTok predominantly caters to the younger generation, and it\u2019s important for marketers to understand that&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-use-tiktok-to-successfully-market-your-brand\">view more<\/a>","protected":false},"author":1,"featured_media":10491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,31],"tags":[8,487,1534,1535],"class_list":["post-7924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-articles","category-pr-social-articles","tag-social-media","tag-social-media-marketing","tag-tiktok","tag-tiktok-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use TikTok to Successfully Market Your Brand - Ilfusion Creative<\/title>\n<meta name=\"description\" content=\"TikTok presents unique opportunities for marketers. 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