{"id":7900,"date":"2020-05-08T02:13:35","date_gmt":"2020-05-08T07:13:35","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7900"},"modified":"2023-06-27T20:46:42","modified_gmt":"2023-06-28T01:46:42","slug":"how-to-position-your-authority-through-fact-check-structured-data","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-position-your-authority-through-fact-check-structured-data","title":{"rendered":"How to Position Your Authority through Fact Check Structured Data"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">journalism being questioned<\/span><span style=\"font-weight: 400;\"> now more than ever, finding the truth online can be elusive. Luckily, Google has a <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/factcheck\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Fact Check<\/span><\/a><span style=\"font-weight: 400;\"> feature that helps users to easily check the veracity of a claim or rumor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an unprecedented way, Google\u2019s Fact Check feature can also help businesses. Here\u2019s how it works.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Google\u2019s Fact Check Structured Data: What It Is and How It Can Help Businesses<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Fact Check is a <\/span><span style=\"font-weight: 400;\">schema markup <\/span><span style=\"font-weight: 400;\">that allows users to \u201creview\u201d a claim made by other entities and verify its truth using the <\/span><a href=\"https:\/\/schema.org\/ClaimReview\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ClaimReview<\/span><\/a><span style=\"font-weight: 400;\"> schema.<\/span><\/p>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">It includes the following elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Claim<\/b> <span style=\"font-weight: 400;\">&#8211; This is the claim or statement in question; for example: \u201cThe world is flat.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Claimed By<\/b><span style=\"font-weight: 400;\"> &#8211; The name of the entity making the claim.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rating<\/b> <span style=\"font-weight: 400;\">&#8211; The truth of the claim; that is, whether if it\u2019s true or false.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Fact Check By <\/b><span style=\"font-weight: 400;\">&#8211; The name of the entity evaluating the claim; this is where your brand can come in.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These can all be accessed through Google\u2019s <\/span><span style=\"font-weight: 400;\">Fact Check Explorer<\/span><span style=\"font-weight: 400;\">, a mini search engine that\u2019s part of Google\u2019s suite of Fact Check Tools.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"213\" class=\"aligncenter size-large wp-image-7902\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google-700x213.png\" alt=\"Ilfusion FactCheck Google\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google-700x213.png 700w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google-250x76.png 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google-768x233.png 768w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google-120x36.png 120w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2020\/05\/Ilfusion-FactCheck-Google.png 856w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sample fact check about WhatsApp<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">What does this have to do with businesses? The short answer is: <\/span><b>Fact check structured data can help brands position their authority in the digital space.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This can be especially helpful if a certain claim is made in your niche. In the example above, there\u2019s a claim about WhatsApp, which Teyit.org confirms to be false.\u00a0<\/span><\/p>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">By debunking the claim and providing a link to their content relating to the claim review, Teyit.org hit two birds with one stone:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establishing their authority and expertise in the niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Driving more traffic to their website\u00a0<\/span><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">How to Set Up Fact Check Structured Data for Your Brand\u2019s Content<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">There are two ways to implement the ClaimReview structured data: manually (<\/span><i><span style=\"font-weight: 400;\">best for advanced users<\/span><\/i><span style=\"font-weight: 400;\">) and by using the <\/span><a href=\"https:\/\/toolbox.google.com\/factcheck\/markuptool\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Fact Check Markup Tool<\/span><\/a><\/p>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">Using the tool is quite simple and intuitive:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to <\/span><span style=\"font-weight: 400;\">Fact Check Markup Tool<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the URL of your fact-check article. The URL should match any of your Google properties.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supply the following information to create your Fact Check markup:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fact-check article publishing date<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Name of your organization<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Statement of the claim to be fact-checked<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The date when the claim was made<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">URL of where the claim appears.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Author of the claim<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your rating (assessment of the claim): false, mostly false, half true, mostly true, or true<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">For more information about the ClaimReview structured data, refer to the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/schema.org\/ClaimReview\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Schema.org ClaimReview Guide<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/factcheck\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Fact Check Guide<\/span><\/a><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Tips on How to Effectively Use Google\u2019s Fact Check Feature for Your Business<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The Fact Check Structured Data is not for everyone, though. As a rule, the claim that you are reviewing should make sense to the nature of your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the example provided above (WhatsApp), the credibility of your fact-checking evaluation is only bolstered if your brand is focusing on social media products and services; otherwise, if your business does not have anything to do with social media, your evaluation won\u2019t be as authentic.<\/span><\/p>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">Here are other tips to keep in mind when using Fact Check Structured Data as part of your SEO strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To be eligible as a fact-checking organization, your website must have several pages marked with the Fact Check Structured Data.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While Google doesn\u2019t explicitly specify the limits, it\u2019s best to host just one claim per page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid evaluating the same claim on different pages to avoid confusion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your fact-check article should have a summary of the fact check and the evaluation.<\/span><\/li>\n<\/ul>\n<p style=\"margin-bottom: 5px;\"><span style=\"font-weight: 400;\">To know more, refer to the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google\u2019s Fact Check <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/factcheck#guidelines\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Guidelines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/news\/publisher\/answer\/4582731#fact-checking\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">News Publisher criteria for fact checks<\/span><\/a><\/li>\n<\/ul>\n<h5><span style=\"font-weight: 400;\">Need help with your SEO?<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">It must be understood that applying the Fact Check Structured Data is not a guarantee that it will be automatically shown in search results. According to Google, \u201cFact check elements are scored based on a programmatic ranking of the site.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that if the SEO ranking of your website as a whole is high, there is better visibility for your fact-check review as well. In other words, <\/span><b>focus on creating quality, authoritative, and valuable content <\/b><span style=\"font-weight: 400;\">first and foremost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with your SEO or any of your content marketing needs, <\/span><span style=\"font-weight: 400;\">give us a call at <\/span><a href=\"tel:888-420-5115\"><span style=\"font-weight: 400;\">888-420-5115<\/span><\/a><span style=\"font-weight: 400;\">, or send us an email at <\/span><a href=\"mailto:creative@ilfusion.com\"><span style=\"font-weight: 400;\">creative@ilfusion.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"With journalism being questioned now more than ever, finding the truth online can be elusive. Luckily, Google has a Fact Check feature that helps users to easily check the veracity of a claim or rumor.\u00a0 In an unprecedented way, Google\u2019s Fact Check feature can also help businesses. Here\u2019s how it works. Google\u2019s Fact Check Structured&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-to-position-your-authority-through-fact-check-structured-data\">view more<\/a>","protected":false},"author":1,"featured_media":7906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1295,1532,1533,1284,1498],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-fake-news","tag-google-fact-check","tag-misinformation","tag-schema-markup","tag-structured-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Position Your Authority through Fact Check Structured Data - Ilfusion Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Position Your Authority through Fact Check Structured Data - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"With journalism being questioned now more than ever, finding the truth online can be elusive. 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