{"id":7863,"date":"2020-02-27T04:01:06","date_gmt":"2020-02-27T10:01:06","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7863"},"modified":"2024-04-04T13:32:28","modified_gmt":"2024-04-04T18:32:28","slug":"how-to-shoot-great-marketing-videos-from-your-smartphone","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-to-shoot-great-marketing-videos-from-your-smartphone","title":{"rendered":"How to Shoot Great Marketing Videos from Your Smartphone"},"content":{"rendered":"

It has been proven time and again that videos are growing in importance for any marketing campaign. However, startups usually struggle in this area, as even basic video equipment can be quite costly for a business with tight finances.<\/span><\/p>\n

The good news is that, with today\u2019s advancements in technology, smartphones have become sufficient enough to shoot professional-looking marketing videos. In fact, it\u2019s not only amateur video makers who are using smartphones for video creation; even <\/span>renowned film directors<\/span> have used them, such as an iPhone, to create a whole movie.\u00a0<\/span><\/p>\n

Here are a few tips on how to shoot great marketing videos from your smartphone to help you get started:<\/span><\/p>\n

1. Establish a storyboard<\/span><\/h6>\n

One of the crucial parts of video marketing is being able to tell a story behind your brand. Incorporating <\/span>brand storytelling<\/span><\/a> techniques to your video\u2019s storyboard not only helps you establish a shooting script, but it also helps you establish the goal of your marketing video.\u00a0<\/span><\/p>\n

Essential questions to ask during this stage are the following: What do you want to achieve from your video? What is your brand messaging? How do you portray that message in a way that resonates with the emotions of your audience?<\/span><\/p>\n

2. Use the rear camera and in landscape<\/span><\/h6>\n

The rear camera, or the main camera, of a smartphone is usually the one that has better sensors and higher megapixels\u2014some models even have up to <\/span>3 rear camera option<\/span>s for more vivid and wider shots. This is why it\u2019s advised to use the rear camera for taking decent quality videos.<\/span><\/p>\n

Another thing to remember is to avoid vertical shots and to shoot in landscape as much as possible. Landscape videos look more aesthetically pleasing, whereas vertical\/portrait videos do not translate well when viewed on mobile, especially when you tilt your phone to view it on widescreen.<\/span><\/p>\n

3. Apply the rule of thirds<\/span><\/h6>\n

One of the basic principles for good photography and videography composition is the rule of thirds. When taking your videos, imagine that your shot is divided into nine equal sections, with two horizontal and two vertical lines. Most, if not all, cameras enable you to overlay this grid onto your viewfinder.<\/span><\/p>\n

Here are two basic way to apply the rule of thirds to your mobile-shot marketing video:<\/span><\/p>\n