{"id":7817,"date":"2020-01-02T19:03:42","date_gmt":"2020-01-03T01:03:42","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7817"},"modified":"2023-06-28T19:12:28","modified_gmt":"2023-06-29T00:12:28","slug":"4-reasons-why-website-page-speed-is-crucial-for-seo","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/4-reasons-why-website-page-speed-is-crucial-for-seo","title":{"rendered":"4 Reasons Why Website Page Speed Is Crucial for SEO"},"content":{"rendered":"

Website page speed is the time it takes for the content of your web page to be fully displayed. In this era of lightning-fast internet speeds and the growing expectations of users for convenience, page load speed is of the utmost importance<\/span><\/p>\n

A number of factors affect the page speed of a website other than sluggish internet connection: how heavy your site elements are, the file size of your images, the number of page redirects, and your caching settings. Whatever the reasons, slow website page speed affects the overall performance of your website, and most especially when it comes to SEO.\u00a0<\/span><\/p>\n

\u00a0Here are specific reasons why site speed optimization should be part of your SEO strategy.\u00a0<\/span><\/p>\n

1. Organic Search Ranking<\/span><\/h6>\n

Google puts a lot of importance on website <\/span>speed and performance<\/span>. For years, Google has included page load speed in their search ranking algorithms as part of their continuing efforts to improve user experience. What this means is that pages with fast loading speeds and <\/span>accelerated mobile pages (AMPs)<\/span><\/a> specifically are prioritized in search engine results pages (SERPs) when search queries are made through a mobile device.<\/span><\/p>\n

Essentially, a slow page speed makes it difficult for search engines to crawl your page, and this could affect your indexing. All of this results in low organic search ranking which would badly hurt your SEO.<\/span><\/p>\n

2. Page Views and Impressions<\/span><\/h6>\n

Web users typically expect a website to load in 2 seconds or less<\/a>. More than that timeframe and <\/span>53% of mobile users<\/span><\/a> will abandon a site, leading to fewer page views and impressions.\u00a0<\/span><\/p>\n

Another study adds to this statistic: even as little as a 1-second delay in page load time leads to <\/span>11% loss of page views<\/span><\/a>\u2014a significant number that could adversely affect your SEO rankings.<\/span><\/p>\n

3. Usability and User Experience<\/span><\/h6>\n

According to a study conducted by Nielsen Norman Group, <\/span>users engage more<\/span><\/a> with a website when they can focus on the content and user experience instead of wasting their time waiting.\u00a0<\/span><\/p>\n

Performance equates to user experience, and the slower your page loads, the less confidence and trust your customers will have in your site.<\/span><\/p>\n

4. Revenue and Conversion Rates<\/span><\/h6>\n

Amazon revealed that 10 years ago, they found out that a 100-millisecond delay led to a <\/span>drop in revenue by 1%<\/span><\/a>\u2014this translates to millions of dollars lost for a company as huge as Amazon. Imagine the ramifications of this decade-past statistic in today\u2019s increasingly fast digital landscape.<\/span><\/p>\n

A more recent study conducted by Akamai and Gomez.com also found that for most companies, a 1-second delay can result in a <\/span>7% reduction in conversions<\/span><\/a>. This is often the scenario for eCommerce sites when shoppers experience page load issues and ultimately leave the website, resulting in lower conversion rates.<\/span><\/p>\n

What You Can Do to Boost Website Page Speed<\/span><\/h5>\n

Fortunately, there are online tools you can use for free that can help you determine whether your website\u2019s page load speed is up to par.\u00a0<\/span><\/p>\n

One example is Google\u2019s <\/span>PageSpeed Insights<\/span>. Aside from a detailed analysis of your website\u2019s page speed performance, Google also provides suggestions on how to make your page faster.<\/span><\/p>\n

A few things you can to optimize page load speeds:<\/span><\/p>\n