{"id":7811,"date":"2019-12-11T00:37:16","date_gmt":"2019-12-11T06:37:16","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7811"},"modified":"2023-06-28T19:14:47","modified_gmt":"2023-06-29T00:14:47","slug":"5-useful-tips-for-driving-conversions-on-social-media","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/5-useful-tips-for-driving-conversions-on-social-media","title":{"rendered":"5 Useful Tips for Driving Conversions on Social Media"},"content":{"rendered":"

Social media has now become more than just a platform for socialization. Recent studies have shown that modern consumers are <\/span>increasingly looking into social platforms<\/span> like Instagram and Facebook to discover, research, and buy products\u2014a term aptly called <\/span>social selling<\/span>.<\/span><\/p>\n

In order to effectively convert social media followers into paying customers, certain strategies need to be put in place. Here are five ways to drive conversions on social media:<\/span><\/p>\n

1. Tell a story<\/span><\/h6>\n

Considering the <\/span>narrowing attention span<\/span> of today\u2019s consumers, it\u2019s essential for brands to catch the attention of their target market at first glance. On social media, this means crafting a compelling brand story through your visual content: your photos and videos.\u00a0<\/span><\/p>\n

Telling a story means focusing on one aspect of your brand or your product\/service that appeals to the emotional needs of your target consumers. For example, a certain chocolate bar that has been in the market for years can focus on how eating their chocolate can bring back fond childhood memories.<\/span><\/p>\n

Be creative on how you craft your brand story through your visuals. Make your messaging personal and consistent. For more tips on how to craft a brand story, refer to our <\/span>article here<\/span><\/a>.<\/span><\/p>\n

2. Don\u2019t forget the call to action<\/span><\/h6>\n

One of the mistakes that social media sellers usually commit is the lack of a clear call to action (CTA). Consumers need to be ushered onto the next step if you want to convert them further down the sales funnel, and a compelling CTA here is crucial.<\/span><\/p>\n

Luckily, there is an option on Facebook and Instagram to add calls to action to your posts. You can refer to their guides here:<\/span><\/p>\n