To put simply, web design psychology<\/strong> means creating a design from the vantage point of a web visitor. It works on the premise that through the manipulation of design elements, it can elicit an emotional response from web visitors.<\/p>\n The use of psychological triggers in every element in your web design\u2060 comes into play the moment your customers engage with your website\u2014from your typefaces, color palette, graphics, layout, and down to your calls-to-action\u2060.<\/p>\n From a marketing perspective, using web design psychology can be a viable way to influence the purchasing decision of web visitors.<\/p>\n <\/p>\n Here are a few tips on how to use the power of web design psychology to guide customers further down the sales journey:<\/p>\n The navigation of your business website should be intuitive enough so that users can easily find their way through your content. Navigational menus, the web layout, and the placement of your content all work together to help web visitors navigate your site with ease. Consider your visitors\u2019 reading patterns as well:<\/p>\n The \u201cZ\u201d and \u201cF\u201d patterns help in creating a visual hierarchy, which visitors can use to determine what information they should be focusing on. Place essential information (e.g., brand logo, calls-to-action, hero image, etc.) above the fold where users are most likely to see them.<\/p>\n <\/p>\n The use of color psychology is one of the central elements of effective marketing. When choosing the color palette of your web design, it\u2019s important that these are in line with your brand identity: What emotions do you want to stir in your audience? How do you want audiences to perceive your brand?<\/p>\n Color psychology in marketing theorizes that each color represents certain emotions and, as such, specific colors can be used to affect your audience\u2019s moods and to indicate an action. Here are some of the most common colors and the emotions they symbolize:<\/p>\n <\/p>\n Fonts or typefaces are essential for your site\u2019s readability. They are also helpful in establishing your brand\u2019s tone of voice. Similar to color psychology, there is also a science behind typefaces to represent a range of emotions.<\/p>\n Using a combination of serif and sans serif fonts in web design can be used to emphasize certain design elements as well. For example, serif fonts are good for headlines, while sans serif fonts are the best choices for body text in all types of brands, as they are easier to read.<\/p>\n If done right, web design psychology can go a long way in boosting the profitability of your business website. If you are in need of affordable web design and web development, Ilfusion can help you out.<\/p>\n If you want to know more, give us a call at 888-420-5115<\/a>, or send us an email to creative@ilfusion.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Web design plays an important role in a business website\u2014it attracts potential customers and, most importantly, greatly influences how they interact with your brand\u2060. Ideally, a website\u2019s ultimate goal is to prompt web visitors to make a profitable conversion, and that can be achieved by implementing web design psychology. What Is Web Design Psychology? To… view more<\/a>","protected":false},"author":1,"featured_media":7804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,21],"tags":[1452,1451,120,1517,1416],"class_list":["post-7800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-articles","category-web-articles","tag-color-psychology","tag-marketing-psychology","tag-web-design","tag-web-design-psychology","tag-web-design-tips"],"yoast_head":"\n3 Ways to Use Web Design to Influence Web Visitors\u2019 Purchasing Decisions<\/span><\/h5>\n
1. Consider your web visitors\u2019 reading patterns<\/span><\/h6>\n
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![\"\"Layout](\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2019\/11\/SMHYsXHTFo2h5J5gMrP5K3ctG4eFJQMTOcMXI_88ScJkrVm8anwovykoMSRQnhbU9dB6clLS-2mVV69IJBTTjwyRB8ccChiWo7RQMC43Yrh4X2D5ksac-UkABKGtBeCJC02JZhkm.png\")
\nSource: Codetiburon<\/a><\/em><\/p>\n2. Communicate your brand identity through your color palette<\/span><\/h6>\n
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![\"color](\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2019\/11\/color-emotion-guide.jpg\")
\nSource: Buffer<\/a><\/em><\/p>\n3. Use the right fonts to establish your brand\u2019s tone of voice<\/span><\/h6>\n
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![\"psychology](\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2019\/11\/psychology-behind-choice.jpg\")
\nSource: Crazy Egg<\/a><\/em><\/p>\nNeed help with your web design and development?<\/span><\/h5>\n