{"id":7269,"date":"2018-08-13T23:55:47","date_gmt":"2018-08-14T04:55:47","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=7269"},"modified":"2023-06-29T02:46:58","modified_gmt":"2023-06-29T07:46:58","slug":"how-small-businesses-can-effectively-use-shopping-on-instagram","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/how-small-businesses-can-effectively-use-shopping-on-instagram","title":{"rendered":"How Small Businesses Can Effectively Use Shopping on Instagram"},"content":{"rendered":"<p>Instagram has recently launched a new feature which makes it easier for customers to explore and buy products from their favorite brands directly through the platform itself: <b>Shopping on Instagram<\/b>. This feature enables businesses to tag products in their Instagram posts and direct customers to their eCommerce website.<\/p>\n<p>Setting up your own <i>Shopping on Instagram<\/i> provides your customers easy access to pricing and other pertinent product details displayed directly from their Instagram feed. The feature allows customers to go directly to the product page and add the product to their carts in just a few taps, reducing the number of clicks and thereby improving conversion and revenue.<\/p>\n<p>Recently, Instagram is also testing their <i>Shopping in Instagram Stories<\/i>\u2014a feature that supports product stickers in Instagram Stories. When people see Instagram Stories with product stickers (a shopping bag icon), they can tap to see more information about the product, or go to the businesses\u2019 website. The feature is set to be broadly available to all business pages in the coming months.<\/p>\n<h5>Advantages of Shopping on Instagram for Your Small Business<\/h5>\n<p><i>Shopping on Instagram <\/i>has one goal in mind: to make every user\u2019s shopping experience extremely easy and fun. Here are also other great reasons to start using <i>Shopping on Instagram<\/i> for your small business:<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7269 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/What-is-shopping-on-Instagram.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-7272\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/What-is-shopping-on-Instagram.jpg 750w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/What-is-shopping-on-Instagram-250x445.jpg 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/What-is-shopping-on-Instagram-700x1245.jpg 700w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/What-is-shopping-on-Instagram-120x213.jpg 120w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7272'>\n\t\t\t\tWhat is shopping on Instagram\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"573\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/Shopping-sticker-with-space-EN.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-7271\" srcset=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/Shopping-sticker-with-space-EN.jpg 322w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/Shopping-sticker-with-space-EN-250x445.jpg 250w, https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/Shopping-sticker-with-space-EN-120x214.jpg 120w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7271'>\n\t\t\t\tShopping sticker with space EN\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<ul>\n<li><strong>Wider reach<\/strong><b> &#8211; <\/b>With over <a href=\"https:\/\/www.facebook.com\/InstagramEnglish\/videos\/2021766097857435\/\" target=\"_blank\" rel=\"noopener\">1 billion active users<\/a> on Instagram, it is a treasure trove of opportunities when you market your products through Instagram.<\/li>\n<li><strong>Generate more sales<\/strong> &#8211; Statistics show that over a third of Instagram users are <a href=\"https:\/\/blog.globalwebindex.com\/trends\/profiling-instagram-s-future-on-its-fifth-birthday\/\" target=\"_blank\" rel=\"noopener\">70% more likely to make mobile purchases<\/a>, increasing the chances of generating sales.<\/li>\n<li><strong>Better discoverability<\/strong> &#8211; Studies reveal that <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener\">60% of people discover new products<\/a> on Instagram, allowing your brand to reach a wider audience.<\/li>\n<\/ul>\n<h5>How to Set Up Shopping on Instagram<\/h5>\n<p>Setting up <i>Shopping on Instagram <\/i>is fairly intuitive. However, before everything else, you need to <a href=\"https:\/\/help.instagram.com\/1627591223954487?helpref=faq_content\" target=\"_blank\" rel=\"noopener\"><b>get approved for shopping on Instagram<\/b><\/a>. Basically, your business needs to satisfy the following requirements:<\/p>\n<ul>\n<li>Must sell physical goods that comply with Instagram\u2019s policies<\/li>\n<li>Has a business profile on Instagram<\/li>\n<li>Needs to be connected to a Facebook shop catalog<\/li>\n<\/ul>\n<p>Once your account is approved, you can now enable product tagging. Here\u2019s how to do it:<\/p>\n<ol>\n<li>From you business profile, tap the\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"25\" height=\"25\" class=\"alignnone wp-image-7273\" style=\"margin: 0px;\" src=\"https:\/\/ilfusion.org\/dev\/staging\/wp-content\/uploads\/2018\/08\/download.png\" alt=\"\" \/> icon.<\/li>\n<li>Tap <b>Shopping<\/b>, then <b>Continue.<\/b><\/li>\n<li>Select a <b>product catalog <\/b>you want to sync with your Instagram, then <b>Done<\/b>.<\/li>\n<\/ol>\n<p>To tag products, you just need to upload a product photo and then tag products as you normally would. With <i>Shopping on Instagram, <\/i>you can tag products in both new and existing posts, and tag posts with up to 5 products for each image or up to 20 products for carousel posts.<\/p>\n<p>For more information, you may view <b>Instagram\u2019s guide here<\/b>.<\/p>\n<h5>Tips on How to Optimize Your <i>Shopping on Instagram<\/i> Strategy<\/h5>\n<p>Instagram marketing can be quite competitive, especially with the saturation of content available to audiences every day. Here are a few tried and tested strategies to make the most out of your <i>Shopping on Instagram<\/i> efforts:<\/p>\n<ul>\n<li><b>Post high-quality product photos &#8211; <\/b>Invest in professional photography gear, starting with at least an SLR and lighting equipment. If not, you can partner with an experienced agency to help you with your <a href=\"https:\/\/ilfusion.org\/dev\/staging\/heres-why-your-business-needs-professional-photos\">professional photography needs<\/a>. It\u2019s also a good idea to consistently use a particular filter on Instagram to enhance brand recognition.<\/li>\n<li><strong>Activate the Shop tab on your business profile<\/strong> &#8211; You can unlock this by creating at least 9 shopping posts to activate the feature, allowing users to discover more of your available products.<\/li>\n<li><strong>Write compelling product descriptions<\/strong> &#8211; Take note that the product description is different from the image\u2019s caption. Be as descriptive as possible when composing your product description. Write about your product\u2019s unique features, its specifications (material, size, weight, length, etc.), and a list of how the product can benefit your customers.<\/li>\n<li><strong>Use Instagram Stories<\/strong> &#8211; If available, use the product stickers in Stories to cross-promote your products. If not, you can still use Stories to announce new products available on your <i>Shopping on Instagram<\/i> posts, or to post behind-the-scenes content to boost engagement.<\/li>\n<li><strong>Create accurate and user-friendly landing pages<\/strong> &#8211; Make sure that you take your customers to the correct landing pages when they select the \u201cView on Website\u201d tab. In your eCommerce website, also be sure to make it <a href=\"https:\/\/ilfusion.org\/dev\/staging\/6-essential-things-to-do-when-starting-an-online-store\">easy and secure for your customers to checkout<\/a>.<\/li>\n<li><b>Don\u2019t make it all about selling <\/b>&#8211; Strike a balance between promoting your products and engaging with your customers. Regularly schedule non-shopping posts on your feed, and invest time each day to build valuable relationships with your customers by responding to their comments.<\/li>\n<\/ul>\n<h5>Wrapping Things Up<\/h5>\n<p>Instagram is a powerful platform not only to market and sell your products, but also to visually tell your brand story. <i>Shopping on Instagram <\/i>is but one of the many free marketing tools available to businesses. While it\u2019s still in its early stages, it\u2019s important for businesses to leverage this new feature as a complement to your overall Instagram marketing strategy.<\/p>\n<p>If you want to know more about how to make effective social media marketing strategies, or if you\u2019re in need of professional photography and creative design services, Ilfusion has the best tools and resources for you. Give us a call at <a href=\"tel:888-420-5115\">888-420-5115<\/a>, or send us an email to <a href=\"mailto:creative@ilfusion.com\">creative@ilfusion.com<\/a>.<\/p>\n<p style=\"margin-bottom: -20px;\">\n<style type = \"text\/css\">\nsection article li { font-size: 20px;}<br \/>h5{ margin-top:50px !important; }<br \/>.single .galleryid-7269  .gallery-item {<br \/>  margin-right: 15px !important;<br \/>  width: 46% !important;<br \/>}.single .galleryid-7269 {<br \/>  width: 100%;<br \/>  max-width: 600px;<br \/>  margin-bottom: 30px !important;<br \/>  margin-left: 0 !important;<br \/>  float: left;<br \/>  margin-right: 40px !important;<br \/>}.single .galleryid-7269 .gallery-item:last-of-type {<br \/>  margin-right: 0 !important;<br \/>}<br \/>@media(max-width:420px){<br \/>.single .galleryid-7269 .gallery-item {<br \/>  margin-right: 0px !important;<br \/>  width: 100% !important;<br \/>}<br \/>}<br \/><\/style><\/p>\n","protected":false},"excerpt":{"rendered":"Instagram has recently launched a new feature which makes it easier for customers to explore and buy products from their favorite brands directly through the platform itself: Shopping on Instagram. This feature enables businesses to tag products in their Instagram posts and direct customers to their eCommerce website. Setting up your own Shopping on Instagram&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/how-small-businesses-can-effectively-use-shopping-on-instagram\">view more<\/a>","protected":false},"author":1,"featured_media":7270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1280,31],"tags":[568,1472,1470,1471,487,1445],"class_list":["post-7269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-articles","category-seo","category-pr-social-articles","tag-instagram","tag-instagram-for-business","tag-instagram-marketing","tag-shopping-on-instagram","tag-social-media-marketing","tag-visual-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Small Businesses Can Effectively Use Shopping on Instagram - Ilfusion Creative<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Small Businesses Can Effectively Use Shopping on Instagram - Ilfusion Creative\" \/>\n<meta property=\"og:description\" content=\"Instagram has recently launched a new feature which makes it easier for customers to explore and buy products from their favorite brands directly through the platform itself: Shopping on Instagram. This feature enables businesses to tag products in their Instagram posts and direct customers to their eCommerce website. 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