{"id":6972,"date":"2018-01-30T01:03:36","date_gmt":"2018-01-30T07:03:36","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/staging\/?p=6972"},"modified":"2023-06-30T01:41:35","modified_gmt":"2023-06-30T06:41:35","slug":"is-twitter-still-relevant-for-social-media-marketing-in-2018","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/is-twitter-still-relevant-for-social-media-marketing-in-2018","title":{"rendered":"Is Twitter Still Relevant for Social Media Marketing in 2018?"},"content":{"rendered":"

Since its inception in 2006, Twitter has been one of the most essential platforms to target in every social media marketing strategy. Many of Twitter\u2019s core features have been well-received by millions of users, such as its snappy 140-character limit (which now has been increased to 280), the raw quality of content unlike the edited and more carefully tailored posts on Instagram and Facebook, and a lot more.<\/p>\n

However, Twitter has been in treacherous waters for some time now, and there have been speculations going around that Twitter is suffering a slow and agonizing death. This is making many businesses rethink their approach in social media marketing and ask: Is Twitter really dying? If so, is 2018 the year it will finally meet its end? And is it worth the time and money to still include Twitter in your social media marketing strategy?<\/p>\n

Here, we\u2019ll talk about why Twitter might be dying and, surprisingly, why it\u2019s still really<\/i> relevant for social media marketing in 2018.<\/p>\n

Is Twitter really dying?<\/h5>\n

According to Twitter, the status of their user base growth is nothing but sluggish. In fact, their daily active user percentage dipped by 2% mid-year, and 2 million users stopped using Twitter altogether.<\/p>\n

Twitter is also struggling financially. For several quarters, they\u2019ve been having a steady decline in stock trend<\/a>. Twitter\u2019s third-quarter 2017 earnings reported a 4% decrease in year-over-year revenue growth. And with the recent exit of their COO<\/a>, advertisers may likely decide to reduce advertising budgets on Twitter.<\/p>\n

The previous year wasn\u2019t so kind to Twitter either. They\u2019ve been met with a backlash when a huge number of fake Twitter accounts have been unearthed following the investigation of a political interference that allegedly supported a certain political candidate in the 2016 US President Election<\/a>. This political faux pas has led to some well-established companies<\/a> to withdraw their bid to acquire Twitter, and the struggle to attract investors is still ongoing.<\/p>\n

However, in spite of Twitter\u2019s bleak audience and revenue growth, it\u2019s still one of the leading social networks worldwide, and this is definitely why it\u2019s here to stay.<\/p>\n

Why Twitter is still relevant for social media marketing<\/strong><\/h5>\n

Twitter is undeniably thriving amidst all the struggles and the issues they\u2019re currently facing. In fact, despite the lack of growth in terms of new users, they have a loyal following of around 330 million daily active users\u2014and that\u2019s saying a lot from a marketing perspective.<\/p>\n

The strong user commitment is definitely a good sign for marketers. A dedicated and active user base could mean you can target a niche audience that\u2019s more than willing to hear about your cause and what your brand stands for.<\/p>\n

Twitter is also considered the ideal place for people to talk \u201cdirectly\u201d to businesses. In fact, 85% of small and medium businesses <\/a>claim that Twitter is an important platform to provide customer service. According to Twitter, their customer service interactions have increased by 250%<\/a> in the last two years.<\/p>\n

And while Twitter ad prices are decreasing according to their latest quarterly report, their overall ad engagement is seeing a brighter future. In fact, ad engagements have increased by 99% year-over-year, thanks to the continuing shift towards video advertisements.<\/p>\n

Here are some quick tips on how to effectively use Twitter for your business in 2018:<\/p>\n