Creating a website that doesn\u2019t rank well in Google\u2019s search engine results page (SERP) doesn\u2019t translate well to your overall business effort. In recent years, Google has been revising their algorithm to improve search engine results and ultimately make Internet users happier.<\/p>\n
We\u2019ve rounded up the top 5 SEO trends this 2017 that will help you dominate Google\u2019s search engine results:<\/p>\n
Google is all about being mobile-friendly, and one ranking measure for this is the speed of how mobile pages load. For mobile sites, make sure that you have Accelerated Mobile Pages (AMP). AMP is an open-source protocol that speeds up the loading time when you open a page using your smartphone or tablet. You\u2019ll know if your page is considered AMP compliant when you see a lightning-shaped icon beside the search result.<\/p>\n
Schema markups help search engines to get information and rich snippets from your website to show in Google\u2019s search results. If you haven\u2019t done so, add a schema markup code to your website. With artificial intelligence gaining more strength this year, enabling rich snippets in your website is a wise move if you want to provide helpful information together with your result entry to Internet users.<\/p>\n
This year, the phrase \u201cContent Is King\u201d still rings true. Google favors relevant content over backlinks as a positive ranking signal. Creating fresh, helpful, and unique content is something that you need to prioritize in your marketing strategy this year. Fresh content, in particular, is being focused by Google as one of their ranking signals, especially for topics that are considered trending, a recent event, or other hot topics.<\/p>\n
More webmasters are adopting HTTPS this year, and it\u2019s for a good cause. HTTPS offers enhanced security to your website by adding a SSL 2048-bit key certificate. It\u2019s not just for e-commerce anymore! For the past years, Google has been favoring secure sites in their search engine rankings. If you haven\u2019t done so, make sure to add SSL and get your website on HTTPS. You\u2019ll hit two birds with one stone: security and better search engine rankings.<\/p>\n
Social media is becoming more relevant this year, and Google seems to also be picking up on social media engagement as a ranking signal for websites. The more your website, or a certain page of your site, is shared or commented on, the better chance your site is going to be at the top of SERPs. High social media engagement correlates strongly with organic click-through-rates (CTR), so be sure to include social media in your overall SEO strategy.<\/p>\n
Your website\u2019s visibility in search engine pages is an important metric in gauging your company\u2019s online marketing efforts. If you want more information on how to stay on track with Google\u2019s continually changing search algorithm updates in order to stay relevant and at the top, or for Ilfusion to help you with your SEO strategy, give us a call at 888-420-5115<\/a>, or send us an email creative@ilfusion.com<\/a>.<\/p>\n
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