In 2011 over 80% of Americans used social media. Companies are catching on that social media outlets like Facebook, Twitter and Google+ are great places to start conversations and relationships between business and consumer. Inbound marketing uses these online relationships to drive consumers to the business’ website and educate, inform, and entertain followers on outlets that are accessible by mobile, desktop, or laptop.<\/p>\n
But what if we lived in a world that didn’t have social media? How would businesses successfully advertise and interact? Here are some plausible ideas we think would work:<\/p>\n
\u2022 Pass out candy with the business name printed on the wrappers. If you’re going to a park or other highly populated public area, add a little jingle to bring people to your van. Don\u2019t worry if they seem wary at first, once they see the candy, they\u2019ll come running.
\n\u2022 Host special events. These don’t have to be elaborate; a simple impromptu popup booth in a bathroom will work!
\n\u2022 Get t-shirts, sweat bands, sweatshirts, socks and sweatpants made with the business logo. Hire someone to run around town sporting this uniform or hand them out at the special events you’re hosting! The more people see it, the more they’ll remember it. Better yet, hire 100 people!
\n\u2022 If you don’t want to hire a person, building a robot to do the dirty work is always an option.<\/p>\n