{"id":1083,"date":"2012-02-07T10:11:17","date_gmt":"2012-02-07T16:11:17","guid":{"rendered":"http:\/\/70.86.132.18\/~dev\/?p=1083"},"modified":"2023-05-25T10:03:32","modified_gmt":"2023-05-25T15:03:32","slug":"dot-co","status":"publish","type":"post","link":"https:\/\/ilfusion.org\/dev\/staging\/dot-co","title":{"rendered":"To .co or Not To .co- It\u2019s Not a Question"},"content":{"rendered":"<p>During the Super Bowl this past Sunday, Internet domain registrar GoDaddy- one of many businesses with whom you can purchase your website&#8217;s domain name -made a strong push for .co domain names, encouraging people to register, for example, http:\/\/www.yourbusinesshere.co instead of using .com, .net, or .org, which are the standard &#8220;top-level&#8221; domains (also known as TLDs).<\/p>\n<p>It\u2019s not the first time GoDaddy has pushed the .co TLD (not to be confused with .co.uk): for a little while it was even the default TLD for searches on their website. But before you go for their sales pitch, let\u2019s do a little background.<\/p>\n<p><strong>What Is .co?<\/strong><\/p>\n<p>Like many alternate TLDs, .co is actually the top-level domain assigned to a particular country. In this case, that country is Colombia. Countries who have their own top-level domains can create their own rules about who can purchase domains using them. For example, Albania requires that .al purchasers have an Albanian citizenship; France\u2019s .fr requires a local presence.<\/p>\n<p>Colombia obviously allows anyone to purchase a .co through select registrars, including GoDaddy.<\/p>\n<p><strong>Do I Want It?<\/strong><\/p>\n<p>The quick answer is: probably not.<\/p>\n<p>&#8211; It certainly won&#8217;t help your search engine rankings, and may even hurt them as some algorithms may favor standard TLDs.<br \/>\n&#8211; People may even get your domain name wrong as a result of using .co (assuming that it&#8217;s intended to be .com- potentially taking them to a competitor&#8217;s site).<br \/>\n&#8211; Some potential customers may wonder why you didn\u2019t go to the effort of acquiring the .com version of your domain.<\/p>\n<p>The vast majority of organizations should stick to .com, .net, .org, unless they\u2019re eligible for specialty TLDs (such as .gov or .edu). There are exceptions- if you&#8217;re actually conducting business in Colombia, for example, such a domain may provide a local touch. A .co domain might be useful if you want a playful domain name- if you sell art deco prints and you can acquire art.de.co, maybe you should try it.<\/p>\n<p>But most organizations should avoid .co and other country-based top-level domains. Don&#8217;t let any registrar tell you differently. Remember: they\u2019re trying to sell you that domain.<\/p>\n","protected":false},"excerpt":{"rendered":"During the Super Bowl this past Sunday, Internet domain registrar GoDaddy- one of many businesses with whom you can purchase your website&#8217;s domain name -made a strong push for .co domain names, encouraging people to register, for example, http:\/\/www.yourbusinesshere.co instead of using .com, .net, or .org, which are the standard &#8220;top-level&#8221; domains (also known as&#8230; <a class=\"readM\" href=\"https:\/\/ilfusion.org\/dev\/staging\/dot-co\">view more<\/a>","protected":false},"author":1,"featured_media":1084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,21],"tags":[471,472,473,474,475,476,477,478,479,480,147,481],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-articles","category-web-articles","tag-company-of-registrar","tag-domain","tag-domain-registrars","tag-domain-registry","tag-first-level-domain","tag-godaddy","tag-host","tag-registrar-of-co","tag-tld-is","tag-tlds","tag-website","tag-website-registry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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