{"id":9891,"date":"2025-04-30T17:10:09","date_gmt":"2025-04-30T17:10:09","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=9891"},"modified":"2025-09-19T20:25:55","modified_gmt":"2025-09-19T20:25:55","slug":"flix-brewhouse-2","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/flix-brewhouse-2\/","title":{"rendered":"FLIX BREWHOUSE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9891\" class=\"elementor elementor-9891\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1101\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL.webp\" class=\"attachment-full size-full wp-image-9915\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL.webp 2000w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL-300x165.webp 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL-1024x564.webp 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL-768x423.webp 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/FlixMansfieldTEAL-1536x846.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6>A Grand Opening Success Story<\/h6><p>With their innovative cinema-brewery concept, Flix Brewhouse partnered with J.O. to create a grand opening strategy that would generate immediate awareness, drive ticket sales and establish a strong market presence in the Fort Worth area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul><li>Build strong awareness for Flix Brewhouse\u2019s unique cinema-brewery concept in Mansfield<\/li><li>Drive ticket sales and establish market share in a competitive entertainment landscape<\/li><li>Create meaningful connections with the local Mansfield community<\/li><li>Leverage multi-channel marketing to reach target audiences within a 20-mile radius<\/li><li>Position Flix Brewhouse as a premium entertainment destination in the Fort Worth area<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-scaled.webp\" class=\"attachment-full size-full wp-image-9919\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-scaled.webp 2560w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-300x200.webp 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-1024x683.webp 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-768x512.webp 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-1536x1024.webp 1536w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/04\/ActivationMockup-2048x1365.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J.O.'S PR &amp; MARKETING STRATEGY APPROACH<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>J.O. implemented a comprehensive integrated marketing strategy centered on building awareness and driving ticket sales. The team:<\/p><ul><li>Conducted thorough market analysis to identify target audiences within a 20-mile radius of Mansfield<\/li><li>Developed a multi-channel approach encompassing:<br \/>\u2013 Public and media relations<br \/>\u2013 Digital and outdoor advertising<br \/>\u2013 Influencer partnerships<br \/>\u2013 VIP events and community engagement<\/li><li>Created compelling messaging highlighting Flix Brewhouse\u2019s unique value proposition as both a luxury cinema and craft brewery<\/li><li>Designed a strategic timeline of promotional activities leading up to and following the grand opening<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the integrated marketing partner for Flix Brewhouse Mansfield, J.O.:<\/p><ul><li>Orchestrated a high-profile grand opening featuring Mansfield Mayor Michael Evans and Flix Brewhouse CEO Chance Robertson<\/li><li>Secured and managed partnerships with nearly a dozen local social media influencers to create authentic, engaging content<\/li><li>Executed strategic digital advertising placements targeting opt-in subscribers to local publications<\/li><li>Deployed strategic outdoor advertising, including billboard placement near The Shops at Broad<\/li><li>Coordinated VIP visits and secured valuable news coverage<\/li><li>Implemented streaming audio ads and additional targeted tactics to expand reach<\/li><li>Managed comprehensive public and media relations efforts<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe1599a e-con-full e-flex e-con e-parent\" data-id=\"fe1599a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8a79863 e-con-full e-flex e-con e-child\" data-id=\"8a79863\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e15e55d animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e15e55d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The mayor of Mansfield, Texas, Michael Evans, and CEO of Flix Brewhouse, Chance Robertson, participate in a ribbon cutting ceremony at Flix Brewhouse&#8217;s September 28 grand opening in Mansfield.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884bc75 e-con-full e-flex e-con e-child\" data-id=\"884bc75\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a132ba5 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a132ba5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746b9b6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"746b9b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Achieved remarkable social media engagement metrics:<br \/>\u2013 <strong>400,000<\/strong> Reel views<br \/>\u2013 <strong>20,000<\/strong> post engagements<br \/>\u2013 Thousands of additional impressions through targeted reach<\/li><li>Generated significant increases in ticket sales coinciding with marketing initiatives<\/li><li>Drove substantial growth in Flix Brewhouse\u2019s social media following<\/li><li>Helped establish healthy market share against local competitors within months of opening<\/li><li>Created multiple touchpoints for audience engagement through strategic placement of:<br \/>\u2013 Digital advertising reaching tens of thousands of opt-in subscribers<br \/>\u2013 Strategic billboard placement in high-traffic areas<br \/>\u2013 Streaming audio advertisements reaching hundreds of thousands<\/li><li>Successfully positioned Flix Brewhouse as a premier entertainment destination in the Mansfield area<\/li><li>Demonstrated the effectiveness of an integrated marketing approach combining traditional PR, digital marketing, influencer relations and strategic advertising<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Public Relations, Integrated Marketing, Media Planning &#038; Buying, Influencer Relations<\/p>\n","protected":false},"featured_media":9915,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[41,43,40,4],"class_list":["post-9891","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-relations","category-integrated-marketing","category-media-planning","category-public-relation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FLIX BREWHOUSE - JO Agency<\/title>\n<meta name=\"description\" content=\"Grand opening marketing that works: J.O. 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