{"id":10784,"date":"2025-07-11T16:36:34","date_gmt":"2025-07-11T16:36:34","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=10784"},"modified":"2025-09-19T21:57:11","modified_gmt":"2025-09-19T21:57:11","slug":"tarrant-area-food-bank-tafb","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/tarrant-area-food-bank-tafb\/","title":{"rendered":"TARRANT AREA FOOD BANK (TAFB)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10784\" class=\"elementor elementor-10784\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deabb8 e-con-full e-flex e-con e-parent\" data-id=\"7deabb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36311df elementor-widget elementor-widget-spacer\" data-id=\"36311df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Building.jpg\" class=\"attachment-full size-full wp-image-11191\" alt=\"Tarrant-Area-Food-Bank-Building\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Building.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Building-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Building-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Building-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><b>Feeding Hope, Telling Stories: Reinforcing <\/b><b>Tarrant Area Food Bank\u2019s Mission Across <\/b><b>Digital and Physical Spaces<\/b><\/h6><p>Tarrant Area Food Bank (TAFB) plays a vital role in the fight against hunger across North Texas. When they needed to strengthen their facilities&#8217; first impressions \u2014 and bring their digital presence in line with their mission \u2014 they turned to J.O. Agency. Through a combination of environmental branding, comprehensive website restructuring, and ongoing digital marketing management, J.O. helped TAFB create an experience that feeds both body and soul.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul style=\"font-weight: 400;\"><li>Reinforce TAFB\u2019s mission, vision, and values through impactful facility signage<\/li><li>Overhaul TAFB\u2019s website to improve user experience, navigation, and conversion goals<\/li><li>Enhance digital advertising strategy to support key pillars: donations, volunteerism, and food distribution assistance<\/li><li>Implement ongoing website management, analytics optimization, and performance tracking<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Graphics.jpg\" class=\"attachment-full size-full wp-image-11192\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Graphics.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Graphics-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Graphics-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Graphics-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J.O.\u2019s Branding & Digital Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">J.O. transformed TAFB\u2019s physical and digital presence to create seamless mission-driven experiences that connect with donors, volunteers and community members. The team:<\/p><p style=\"font-weight: 400;\"><strong>Facility Signage Project:<\/strong><\/p><ul><li>Selected strategic locations including entrances, volunteer areas and conference rooms for maximum impact<\/li><li>Translated TAFB\u2019s mission and values into bold, branded signage designs<\/li><li>Managed production and installation despite pandemic supply chain disruptions and construction delays<\/li><li>Delivered cohesive signage that emotionally connects every guest to TAFB\u2019s mission upon entry<\/li><\/ul><p style=\"font-weight: 400;\"><strong>Website Overhaul &amp; Digital Services:<\/strong><\/p><ul><li>Restructured website navigation for key audiences: donors, volunteers and food assistance seekers<\/li><li>Created intuitive interface simplifying donations, event sign-ups and other critical actions<\/li><li>Modernized site architecture to better communicate TAFB\u2019s story and drive engagement<\/li><li>Provides ongoing website management, digital advertising strategy and Google Grant optimization<\/li><li>Delivers analytics oversight and data insights for continuous campaign and user experience optimization<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35384f e-con-full e-flex e-con e-parent\" data-id=\"a35384f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bf9 elementor-widget elementor-widget-image\" data-id=\"44f0bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer.jpg\" class=\"attachment-full size-full wp-image-11197\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer-300x78.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer-1024x267.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer-768x200.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TAFB-Trailer-1536x400.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Designed and installed branded facility signage across TAFB locations<\/li><li>Restructured the TAFB website for user-friendliness, mobile optimization, and accessibility<\/li><li>Created a content strategy that better aligned web pages with audience intent<\/li><li>Developed and managed digital ads campaigns targeting donors, volunteers, and food recipients<\/li><li>Provided real-time analytics tracking and reporting for digital performance improvement<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0757e0 e-con-full e-flex e-con e-parent\" data-id=\"f0757e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6c1602 e-con-full e-flex e-con e-child\" data-id=\"e6c1602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b039e7 e-con-full e-flex e-con e-child\" data-id=\"3b039e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7168a80 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7168a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb489 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91fb489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Facilities now offer a seamless, mission-centered visitor experience with clear navigation and inspirational messaging<\/li><li>Website usability dramatically improved, resulting in higher engagement rates and increased online donations and volunteer sign-ups<\/li><li>Digital advertising campaigns have continually exceeded industry benchmarks for CTR (click-through rate) and CPC (cost-per-click)<\/li><li>Strengthened community connection both online and onsite \u2014 supporting TAFB\u2019s ability to serve thousands across North Texas<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &#038; Messaging, Integrated Marketing, Photography, Campaign Strategy<\/p>\n","protected":false},"featured_media":11188,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1],"class_list":["post-10784","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TARRANT AREA FOOD BANK (TAFB) - JO Agency<\/title>\n<meta name=\"description\" content=\"See how J.O. 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