{"id":10772,"date":"2025-07-11T16:19:17","date_gmt":"2025-07-11T16:19:17","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=10772"},"modified":"2025-09-19T21:59:49","modified_gmt":"2025-09-19T21:59:49","slug":"worthington-national-bank-2","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/worthington-national-bank-2\/","title":{"rendered":"WORTHINGTON NATIONAL BANK"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10772\" class=\"elementor elementor-10772\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deabb8 e-con-full e-flex e-con e-parent\" data-id=\"7deabb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36311df elementor-widget elementor-widget-spacer\" data-id=\"36311df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Clearfork-Building.jpg\" class=\"attachment-full size-full wp-image-11164\" alt=\"Worthington Bank - Clearfork\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Clearfork-Building.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Clearfork-Building-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Clearfork-Building-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Clearfork-Building-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><b>Banking on Big Ideas: Growing <\/b><b>Worthington National Bank Through <\/b><b>Strategic Marketing<\/b><\/h6><p>When Worthington National Bank needed help launching its fifth location in Fort Worth\u2019s prestigious Clearfork development, they turned to J.O. Agency for a full-scale, strategic marketing partnership. With less than a year before groundbreaking, J.O. not only met the challenge \u2014 we exceeded expectations through PR, digital marketing, event planning, and creative advertising campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul style=\"font-weight: 400;\"><li>Develop and execute a comprehensive marketing plan to promote the Clearfork branch<\/li><li>Build awareness with both commercial and consumer audiences ahead of and during the grand opening<\/li><li>Use creative tactics to position Worthington National Bank as a trusted, community-driven institution<\/li><li>Leverage the Clearfork opening as a springboard for long-term account growth and brand loyalty<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Logo.jpg\" class=\"attachment-full size-full wp-image-11170\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Logo.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Logo-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Logo-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/WB-Logo-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J.O.\u2019s Marketing & PR Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">J.O. executed a comprehensive launch strategy that built awareness across multiple audiences while establishing long-term brand presence in the community. The team:<\/p><ul><li>Conducted local and national PR outreach to generate earned media coverage<\/li><li>Created targeted direct mail featuring vintage-style Polaroid imagery emphasizing community and personal service<\/li><li>Built custom landing pages supported by email marketing and digital advertising for lead generation<\/li><li>Planned and executed three tailored open house events for commercial, consumer, and stakeholder audiences<\/li><li>Distributed strategic press releases for pre-opening buzz and grand opening announcement<\/li><li>Supported ongoing brand growth with creative seasonal campaigns, including football-themed TCU collaboration<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-890e589 e-con-full e-flex e-con e-parent\" data-id=\"890e589\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4ab24c7 e-con-full e-flex e-con e-child\" data-id=\"4ab24c7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b64bd7 e-con-full e-flex e-con e-child\" data-id=\"6b64bd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cafdf96 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cafdf96\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blitzing the Competition: The Football Campaign\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bea581 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2bea581\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li><p style=\"font-weight: 400;\">To engage the Fort Worth community during football season, J.O. transformed Worthington\u2019s bankers into full-on football stars \u2014 from pinstripe suits to helmets and pads.<\/p><ul style=\"font-weight: 400;\"><li>Full creative photo shoot at TCU\u2019s Amon G. Carter Stadium<\/li><li>Billboards, posters, print ads, and stadium program placements with football-style messaging<\/li><li>Custom \u201cplayer trading cards\u201d highlighting the bank\u2019s leadership team with humorous, football-themed stats<\/li><li>Engaging copy that translated traditional banking messages into high-energy football terms<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35384f e-con-full e-flex e-con e-parent\" data-id=\"a35384f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bf9 elementor-widget elementor-widget-image\" data-id=\"44f0bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard.jpg\" class=\"attachment-full size-full wp-image-11172\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard-300x78.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard-1024x267.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard-768x200.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Worthington-National-Bank-Billboard-1536x400.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Planned and managed all aspects of the grand opening events<\/li><li>Executed public relations efforts garnering significant local and national media coverage<\/li><li>Developed direct mail, email, and digital advertising campaigns targeting local businesses and consumers<\/li><li>Produced a memorable football-themed creative campaign supporting seasonal brand visibility<\/li><li>Created consistent messaging across multiple platforms to reinforce Worthington National Bank\u2019s community-first philosophy<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0757e0 e-con-full e-flex e-con e-parent\" data-id=\"f0757e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6c1602 e-con-full e-flex e-con e-child\" data-id=\"e6c1602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b039e7 e-con-full e-flex e-con e-child\" data-id=\"3b039e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7168a80 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7168a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb489 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91fb489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Eight media placements secured, reaching local and national audiences<\/li><li>Opened 57 new accounts and established 38 customer relationships within six weeks of the grand opening<\/li><li>Opened 549 new accounts between March and December 2017<\/li><li>Exceeded loan goal by $7 million<\/li><li>Football campaign success led to billboard re-use for a second season<\/li><li>Multiple creative awards earned, including:<ul><li>2007 Silver Addy<\/li><li>2010 Silver Addy for Non-Traditional Advertising<\/li><li>2011 Bronze Addy for Direct Marketing and Consumer\/Trade Campaign<\/li><li>2016 Addy Special Judges\u2019 Award for Outdoor Advertising<\/li><li>2018 PRSA Award of Achievement for Special Event\/Observance Program<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &#038; Messaging, Integrated Marketing, Photography, Campaign Strategy<\/p>\n","protected":false},"featured_media":10938,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[4],"class_list":["post-10772","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WORTHINGTON NATIONAL BANK - JO Agency<\/title>\n<meta name=\"description\" content=\"Learn how we launched Worthington National Bank\u2019s newest branch through creative marketing, event planning, community partnerships, and targeted PR campaigns.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WORTHINGTON NATIONAL BANK - JO Agency\" \/>\n<meta property=\"og:description\" content=\"Learn how we launched Worthington National Bank\u2019s newest branch through creative marketing, event planning, community partnerships, and targeted PR campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/worthington-national-bank-2\/\" \/>\n<meta property=\"og:site_name\" content=\"JO Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T21:59:49+00:00\" \/>\n<meta property=\"og:image\" 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