{"id":10766,"date":"2025-07-11T16:14:22","date_gmt":"2025-07-11T16:14:22","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=10766"},"modified":"2025-09-19T22:01:24","modified_gmt":"2025-09-19T22:01:24","slug":"baylor-scott-white-transplant-services","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/baylor-scott-white-transplant-services\/","title":{"rendered":"BAYLOR SCOTT &#038; WHITE \u2013 TRANSPLANT SERVICES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10766\" class=\"elementor elementor-10766\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deabb8 e-con-full e-flex e-con e-parent\" data-id=\"7deabb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36311df elementor-widget elementor-widget-spacer\" data-id=\"36311df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TX_Intro_Image.jpg\" class=\"attachment-full size-full wp-image-10599\" alt=\"Texas-Wesleyan-University-Logo-On-Blue\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TX_Intro_Image.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TX_Intro_Image-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TX_Intro_Image-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TX_Intro_Image-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><b>Designing Impact: A Bold Annual Report for Baylor Scott &amp; White Transplant Services<\/b><\/h6><p>When Baylor Scott &amp; White needed a compelling way to tell the story of their transplant program\u2019s impact in 2016, they partnered with J.O. Agency to create a visually striking, thematically powerful annual report. The goal: celebrate milestones, honor patients and providers, and reinforce the organization&#8217;s leadership in transplant innovation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul style=\"font-weight: 400;\"><li>Create an engaging, sophisticated annual report to showcase key achievements and data from the transplant program<\/li><li>Incorporate the year\u2019s theme, <em>The Power of One<\/em>, throughout the design in a clever and memorable way<\/li><li>Balance rich storytelling with clear presentation of healthcare data and milestones<\/li><li>Elevate Baylor Scott &amp; White\u2019s brand image with high-quality visuals and professional design<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas-Wesleyan-Two-Girls.jpg\" class=\"attachment-full size-full wp-image-10600\" alt=\"Texas-Wesleyan-Two-Girls-Talking\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas-Wesleyan-Two-Girls.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas-Wesleyan-Two-Girls-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas-Wesleyan-Two-Girls-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas-Wesleyan-Two-Girls-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J.O.\u2019s Graphic Design Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">J.O. developed a compelling visual concept that brought <em>The Power of One<\/em> theme to life while creating an emotionally resonant annual report. The team:<\/p><ul><li>Created distinctive visual element replacing the letter \u201cI\u201d with the number \u201c1\u201d in a distinct color throughout the report<\/li><li>Developed powerful visual symbolism representing individual patient strength and collective team success<\/li><li>Paired striking black-and-white photography with clean, legible layouts for maximum impact<\/li><li>Ensured important information was both accessible and emotionally engaging for readers<\/li><li>Reinforced the brand\u2019s commitment to excellence<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35384f e-con-full e-flex e-con e-parent\" data-id=\"a35384f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bf9 elementor-widget elementor-widget-image\" data-id=\"44f0bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development.jpg\" class=\"attachment-full size-full wp-image-10601\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development-300x78.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development-1024x267.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development-768x200.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Willie_Development-1536x400.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Designed the 2016 Baylor Scott &amp; White Transplant Annual Report with a thematic visual concept<\/li><li>Integrated black-and-white photography to evoke emotion and human connection<\/li><li>Developed clean, engaging spreads for presenting clinical data, patient stories, and milestones<\/li><li>Used consistent thematic design elements (color, typography, and symbolism) to unify the piece<\/li><li>Ensured accessibility and readability while maintaining a premium aesthetic<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63cff2e e-con-full e-flex e-con e-parent\" data-id=\"63cff2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703b276 elementor-widget elementor-widget-image\" data-id=\"703b276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"751\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy.jpg\" class=\"attachment-full size-full wp-image-10602\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy-768x300.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Desk_Girl_Boy-1536x601.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0081ff3 e-con-full e-flex e-con e-parent\" data-id=\"0081ff3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6320a51 elementor-widget elementor-widget-image\" data-id=\"6320a51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"751\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest.jpg\" class=\"attachment-full size-full wp-image-10603\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest-768x300.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Texas_Wesleyan_Logo_And_Crest-1536x601.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0757e0 e-con-full e-flex e-con e-parent\" data-id=\"f0757e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6c1602 e-con-full e-flex e-con e-child\" data-id=\"e6c1602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b039e7 e-con-full e-flex e-con e-child\" data-id=\"3b039e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7168a80 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7168a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb489 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91fb489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Successfully delivered a high-impact annual report aligned with Baylor Scott &amp; White\u2019s brand standards<\/li><li>Strengthened Baylor Scott &amp; White\u2019s position as a national leader in transplant services<\/li><li>Enhanced storytelling and audience engagement through creative graphic design choices<\/li><li>Supported ongoing communications efforts with a visually compelling, mission-driven publication<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &#038; Messaging, Integrated Marketing, Photography, Campaign Strategy<\/p>\n","protected":false},"featured_media":10596,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1],"class_list":["post-10766","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BAYLOR SCOTT &amp; WHITE \u2013 TRANSPLANT SERVICES - JO Agency<\/title>\n<meta name=\"description\" content=\"Award-winning annual report design: See how J.O. 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