{"id":10646,"date":"2025-07-11T14:13:32","date_gmt":"2025-07-11T14:13:32","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=10646"},"modified":"2025-09-19T22:20:58","modified_gmt":"2025-09-19T22:20:58","slug":"arts-council-of-fort-worth-new-stories-new-futures-2","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/arts-council-of-fort-worth-new-stories-new-futures-2\/","title":{"rendered":"TXT4 TARRANT CARES"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10646\" class=\"elementor elementor-10646\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deabb8 e-con-full e-flex e-con e-parent\" data-id=\"7deabb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36311df elementor-widget elementor-widget-spacer\" data-id=\"36311df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4Tarrant-Cares.jpg\" class=\"attachment-full size-full wp-image-10885\" alt=\"TXT4-Tarrant-Cares\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4Tarrant-Cares.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4Tarrant-Cares-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4Tarrant-Cares-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4Tarrant-Cares-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><b>TXT4 Tarrant Cares: A Lifeline at Your <\/b><b>Fingertips<\/b><\/h6><p>Finding local help shouldn\u2019t be complicated. In April, TXT4 Tarrant Cares launched to provide a fast, accessible way for Tarrant County residents to connect with essential services close to home. J.O. Agency was honored to develop the full creative strategy \u2014 combining digital and outdoor marketing tactics \u2014 to raise awareness for this critical new resource.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul style=\"font-weight: 400;\"><li>Promote the new TXT4 Tarrant Cares service across English and Spanish-speaking audiences<\/li><li>Make the process of finding local support services approachable, easy, and stigma-free<\/li><li>Utilize highly visible media placements and mobile-first platforms to reach those in need<\/li><li>Empower nonprofit and social service partners with tools to distribute directly to clients<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"587\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_2.jpg\" class=\"attachment-full size-full wp-image-10886\" alt=\"TXT4-Bus-Sign\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_2.jpg 1500w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_2-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_2-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_2-768x301.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> J.O.\u2019s Campaign Development & Execution Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">J.O. created a bilingual campaign centered on immediate action with the simple message: text &#8220;FIND&#8221; to 67629 for zip code-specific assistance. The team:<\/p><ul><li>Developed clear messaging for food, rent, and SNAP benefit assistance in English and Spanish<\/li><li>Deployed multi-channel media including in-bus ads, bus benches, and Spotify audio ads<\/li><li>Distributed 10,000 bilingual door hangers in targeted neighborhoods<\/li><li>Created wallet cards for social service organizations to distribute directly<\/li><li>Designed bold, clear messaging to drive immediate action upon viewing<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35384f e-con-full e-flex e-con e-parent\" data-id=\"a35384f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bf9 elementor-widget elementor-widget-image\" data-id=\"44f0bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display.jpg\" class=\"attachment-full size-full wp-image-10893\" alt=\"TXT4-Tarrant-Cares-poster\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display-300x78.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display-1024x267.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display-768x200.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4TarrantCares_Display-1536x400.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Developed bilingual creative assets for outdoor, digital, and print media<\/li><li>Placed in-bus advertising and branded bus benches in high-need areas<\/li><li>Produced Spotify audio campaigns with geo-targeted delivery<\/li><li>Designed and printed 10,000 bilingual door hangers for direct neighborhood outreach<\/li><li>Produced wallet cards for easy, on-the-go distribution by caseworkers and nonprofits<\/li><li>Ensured all materials were culturally sensitive and accessible to diverse audiences<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63cff2e e-con-full e-flex e-con e-parent\" data-id=\"63cff2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703b276 elementor-widget elementor-widget-image\" data-id=\"703b276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"751\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet.jpg\" class=\"attachment-full size-full wp-image-10894\" alt=\"TXT4-Tablet-Graphics\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet-768x300.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/TXT4-Large-Tablet-1536x601.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0757e0 e-con-full e-flex e-con e-parent\" data-id=\"f0757e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6c1602 e-con-full e-flex e-con e-child\" data-id=\"e6c1602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b039e7 e-con-full e-flex e-con e-child\" data-id=\"3b039e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7168a80 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7168a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb489 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91fb489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Successfully introduced TXT4 Tarrant Cares to thousands of Tarrant County residents<\/li><li>Expanded awareness among both English and Spanish-speaking communities<\/li><li>Supported local nonprofits and social service providers with high-quality, usable collateral<\/li><li>Strengthened public visibility for a critical, life-changing resource during times of need<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &#038; Messaging, Integrated Marketing, Photography, Campaign Strategy<\/p>\n","protected":false},"featured_media":10883,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[11,102],"class_list":["post-10646","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-outdoor-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TXT4 TARRANT CARES - JO Agency<\/title>\n<meta name=\"description\" content=\"TXT4 Tarrant Cares bilingual campaign case study: J.O. 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