{"id":10539,"date":"2025-07-08T21:34:10","date_gmt":"2025-07-08T21:34:10","guid":{"rendered":"https:\/\/ilfusion.org\/dev\/joagency\/?post_type=case-studies&#038;p=10539"},"modified":"2025-09-19T19:05:26","modified_gmt":"2025-09-19T19:05:26","slug":"fort-worth-stock-show-and-rodeo","status":"publish","type":"case-studies","link":"https:\/\/ilfusion.org\/dev\/joagency\/case-studies\/fort-worth-stock-show-and-rodeo\/","title":{"rendered":"FORT WORTH STOCK SHOW AND RODEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10539\" class=\"elementor elementor-10539\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deabb8 e-con-full e-flex e-con e-parent\" data-id=\"7deabb8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36311df elementor-widget elementor-widget-spacer\" data-id=\"36311df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd39b23 e-con-full e-flex e-con e-parent\" data-id=\"cd39b23\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-853c952 e-con-full e-flex e-con e-child\" data-id=\"853c952\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb75f elementor-widget elementor-widget-image\" data-id=\"42cb75f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Sparkles_Horses.jpg\" class=\"attachment-full size-full wp-image-10545\" alt=\"Sparkles-Horses-Texas-Stock-Show-And-Rodeo\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Sparkles_Horses.jpg 1279w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Sparkles_Horses-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Sparkles_Horses-1024x400.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Sparkles_Horses-768x300.jpg 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfa5b4 e-con-full e-flex e-con e-child\" data-id=\"bbfa5b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7117a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa7117a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6><b>Buck the Ordinary: Legendary Branding for <\/b><b>a Fort Worth Tradition<\/b><\/h6><p>Kids Who Care Performing Arts needed a refreshed digital home to match their dynamic programming and vibrant community presence. J.O. Agency led the full website redesign process \u2014 integrating brand strategy, thoughtful user experience, and robust content organization to reflect the energy and excellence of KWC\u2019s educational and performance offerings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fee701 e-con-full e-flex e-con e-parent\" data-id=\"1fee701\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16932f4 e-con-full e-flex e-con e-child\" data-id=\"16932f4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef1d36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ef1d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6>J.O.\u2019s Strategic Vision<\/h6><ul style=\"font-weight: 400;\"><li>Reinforce the Fort Worth Stock Show and Rodeo\u2019s status as a must-attend Texas tradition<\/li><li>Create a bold, memorable annual theme that carries across all marketing touchpoints<\/li><li>Blend historic authenticity with modern design sensibilities to reach multi-generational audiences<\/li><li>Generate excitement and drive ticket sales through cohesive, high-impact creative<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bca3789 e-con-full e-flex e-con e-child\" data-id=\"bca3789\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239d861 elementor-widget elementor-widget-image\" data-id=\"239d861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Cow_looking_Through_Bars.jpg\" class=\"attachment-full size-full wp-image-10549\" alt=\"\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Cow_looking_Through_Bars.jpg 1279w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Cow_looking_Through_Bars-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Cow_looking_Through_Bars-1024x400.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Cow_looking_Through_Bars-768x300.jpg 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958111a e-con-full e-flex e-con e-parent\" data-id=\"958111a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-edb6ede e-con-full e-flex e-con e-child\" data-id=\"edb6ede\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3ecd631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">J.O.\u2019s Branding & Campaign Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a68b194 e-con-full e-flex e-con e-child\" data-id=\"a68b194\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33c47e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33c47e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Each year, J.O. developed signature creative themes that captured the American West spirit while connecting with both rodeo loyalists and new audiences discovering the Stock Show experience. The team:<\/p><ul style=\"font-weight: 400;\"><li>Developed annual creative themes informing all marketing aspects from posters to digital ads and merchandise<\/li><li>Developed campaigns like <em>Buck the Ordinary<\/em> that honored brand heritage while pushing creative boundaries<\/li><li>Designed Western-themed advertising that resonated across diverse audience segments<\/li><li>Maintained the Fort Worth Stock Show and Rodeo\u2019s regional relevance and top-of-mind awareness<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35384f e-con-full e-flex e-con e-parent\" data-id=\"a35384f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f0bf9 elementor-widget elementor-widget-image\" data-id=\"44f0bf9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary.jpg\" class=\"attachment-full size-full wp-image-10550\" alt=\"This-Thing-Is-Legendary\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary-300x78.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary-1024x267.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary-768x200.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/This_thing_is_Legendary-1536x400.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecae9d e-con-full e-flex e-con e-parent\" data-id=\"0ecae9d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-694be54 e-con-full e-flex e-con e-child\" data-id=\"694be54\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c232e77 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c232e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Conducted annual theme ideation workshops with event leadership<\/li><li>Designed full creative suites including print ads, posters, signage, digital assets, and merchandise graphics<\/li><li>Developed integrated marketing strategies tailored to key audience segments<\/li><li>Delivered brand messaging that honored tradition while embracing modern energy<\/li><li>Supported event visibility across media placements, local partnerships, and in-venue displays<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438291e e-con-full e-flex e-con e-child\" data-id=\"438291e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b2697 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a7b2697\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63cff2e e-con-full e-flex e-con e-parent\" data-id=\"63cff2e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-703b276 elementor-widget elementor-widget-image\" data-id=\"703b276\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"751\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang.jpg\" class=\"attachment-full size-full wp-image-10553\" alt=\"Rodeo-With-4-Cowboys-Stock-Show\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang.jpg 1920w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang-300x117.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang-1024x401.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang-768x300.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2025\/07\/Black_Tee_Gang-1536x601.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0757e0 e-con-full e-flex e-con e-parent\" data-id=\"f0757e0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e6c1602 e-con-full e-flex e-con e-child\" data-id=\"e6c1602\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b039e7 e-con-full e-flex e-con e-child\" data-id=\"3b039e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7168a80 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7168a80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS &amp; METRICS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fb489 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"91fb489\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li>Helped maintain strong, consistent brand recognition year after year<\/li><li>Drove public excitement and attendance through visually dynamic campaigns<\/li><li>Strengthened the event\u2019s emotional connection with Fort Worth\u2019s community and visitors<\/li><li>Produced award-winning creative assets that matched the legendary status of the Stock Show itself<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding &#038; Messaging, Integrated Marketing, Photography, Campaign Strategy<\/p>\n","protected":false},"featured_media":10543,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[67,28],"class_list":["post-10539","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui-strategy","category-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FORT WORTH STOCK SHOW AND RODEO - JO Agency<\/title>\n<meta name=\"description\" content=\"Event marketing for Texas traditions: J.O. 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