{"id":8294,"date":"2024-06-06T09:17:20","date_gmt":"2024-06-06T14:17:20","guid":{"rendered":"https:\/\/joagency.com\/?p=8294"},"modified":"2024-08-20T08:21:55","modified_gmt":"2024-08-20T08:21:55","slug":"linkedin-2024-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/","title":{"rendered":"Should LinkedIn Be A Part of Your 2024 Marketing Strategy?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LinkedIn <a href=\"https:\/\/osbornedm.com\/6-reasons-linkedin-benefits-your-business\/\">launched<\/a> in May 2003 as a social platform for professional networking. Over the last 20+ years, it has become a dynamic force in the professional world. To date, the social media platform has grown to more than 830 million users worldwide, including 57 million companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your company doesn\u2019t have an active LinkedIn profile, you may be missing a real opportunity to connect with other leaders and potential future partners in your industry. Let\u2019s explore the possibilities below and help you decide if a <a href=\"https:\/\/www.linkedin.com\/company\/1659165\">LinkedIn profile<\/a> is a right next step for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn Allows You to Expand Your Brand Presence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Along with your website, your LinkedIn profile is a place where people will search for your company to learn more about your business, your work, your team and overall culture. While all social media platforms are a place to tell your story, adding LinkedIn to your marketing strategy doesn\u2019t mean you\u2019ll duplicate the content you post on other social media platforms, like TikTok or Facebook. It means figuring out how to create content that your target audience is looking for on LinkedIn and tailoring your approach accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; | For more on LinkedIn, check out this <a href=\"https:\/\/www.linkedin.com\/pulse\/50-linkedin-statistics-every-professional-should-ti9ue\/\">article<\/a> on \u201c50 LinkedIn Statistics Every &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;Professional Should Know.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/greg-bulla-auITmXWF3Qw-unsplash-1-1024x683.jpg\" alt=\"Linkedin\" class=\"wp-image-8298\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/greg-bulla-auITmXWF3Qw-unsplash-1-1024x683.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/greg-bulla-auITmXWF3Qw-unsplash-1-300x200.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/greg-bulla-auITmXWF3Qw-unsplash-1-768x512.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/greg-bulla-auITmXWF3Qw-unsplash-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A company LinkedIn profile is a powerful marketing tool for reaching other business professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What Types of Content Can You Post on LinkedIn?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is a place to, in essence, nerd out about your industry and the work of your company. Think of LinkedIn as your digital business card or digital elevator speech where you can share the core of your company along with your latest projects, news and leadership ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On LinkedIn you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publish articles<\/li>\n\n\n\n<li>Create newsletters<\/li>\n\n\n\n<li>Participate in conversations about the hot topics du jour in your industry<\/li>\n\n\n\n<li>Run targeted ad campaigns<\/li>\n\n\n\n<li>Establish your company as a leader in your field and your community<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, it\u2019s an ideal place for connecting with others, generating leads for new business and marketing your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 Ways Your Company Can Post on LinkedIn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. <strong>Post jobs<\/strong><br>In case you didn\u2019t know, many people use LinkedIn as a source for open positions. Thanks to the social platform\u2019s ability to search for specific jobs in specific fields, ideal candidates may already be looking for a company like yours. By posting a job on LinkedIn, a number of great candidates will be notified that you\u2019re hiring.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Proactively search for job candidates.<\/strong><br>Many companies also use LinkedIn to search for people with the experience, skills and backgrounds that match a particular role they\u2019re hiring for. While lots of people may apply for a position you post on LinkedIn, you may find excellent talent by searching on your own as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Share your company\u2019s recent work: projects, products, partnerships and more.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is a great public relations <a href=\"https:\/\/joagency.com\/sharpen-your-pr-game\/\">opportunity<\/a> \u2014 this is a place to post <a href=\"https:\/\/joagency.com\/our-work\/\">all your wins<\/a>. The work that you\u2019re really proud of? Post it on LinkedIn. The partnerships that have become successful parts of your business? Talk about those. The new products or services that you\u2019ve developed? Share those too!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Talk about community involvement.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your company gives back to a certain cause or local organization, it\u2019s great to share that work on LinkedIn \u2014 not to brag or to say, \u201cLook at how amazing we are!\u201d but to share a fuller-scope of life at your company. It\u2019s wonderful when companies pair up with nonprofits to help further their work \u2014 often, it\u2019s a way for a company to live out some of their core values. Sharing that kind of involvement will tell a wonderful story about your company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/brian-yurasits-PzQNdXw2a6g-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-8301\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is an excellent place to share about your company\u2019s community involvement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Post news and updates \u2014 new hires, positions, growth stats, etc.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn is an excellent place to share news about your company\u2019s growth. When someone gets a promotion, share it on LinkedIn. When you hire for a role, introduce the person on LinkedIn (especially if you previously posted the job on LinkedIn). Certainly, this kind of posting isn\u2019t possible in a company of several hundred or several thousand people, but you can still highlight changes in leadership as well as year-over-year growth and changes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/chris-liverani-dBI_My696Rk-unsplash-1024x768.jpg\" alt=\"\" class=\"wp-image-8299\" srcset=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/chris-liverani-dBI_My696Rk-unsplash-1024x768.jpg 1024w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/chris-liverani-dBI_My696Rk-unsplash-300x225.jpg 300w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/chris-liverani-dBI_My696Rk-unsplash-768x576.jpg 768w, https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/chris-liverani-dBI_My696Rk-unsplash.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use your company\u2019s LinkedIn profile to share your company\u2019s wins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Connect with people in your field.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a stat for you: LinkedIn is the most-used platform among Fortune 500 companies for CEO engagements. By sharing about your company\u2019s good work, you\u2019ll likely draw a crowd of people who work for similar companies or an adjacent field. By sharing regular, interesting content, people can learn more about your company and what it\u2019s like to work there. People can also share their ideas and experiences in the comments of your posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Position yourself as an industry thought leader by sharing insights, trends and developments.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your company has experiences worth sharing. Every team and company ebbs and flows with the lessons they are learning. You can become a sought-after voice in your area of expertise by sharing what your company has learned (maybe these are quarterly posts and year-end posts) and how your team is growing and developing. Social media is especially powerful when people&nbsp; (and companies) share true things that allow others to see themselves and respond, \u201cOh, me too!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonus: You can even add in a regular post from your company\u2019s CEO or president. This would allow for more connection from the company\u2019s leadership to the public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Allow people to see the humanity of your brand.<\/strong><br>Remember that LinkedIn is full of business professionals that are real people. Those people are looking to work for companies who will treat them as the well-rounded individuals. Make sure you leave room in your posting strategy to share about individuals who are making an impact at your company and share why they are ideal ambassadors of your brand. This is also an opportunity to highlight how you support your employees with benefits that impact their day-to-day wellness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/priscilla-du-preez-XkKCui44iM0-unsplash-2-1024x683.jpg\" alt=\"\" class=\"wp-image-8300\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn allows you to show the people of your company \u2014 that\u2019s a powerful communication tool in marketing your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; | Looking for more thoughts on marketing? Read our recent post on summer marketing &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;ideas <a href=\"https:\/\/joagency.com\/blog\/summer-marketing-7-ideas-you-can-start-using-now\/\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>General Guidance for Posting on LinkedIn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Establish a consistent posting pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On average, try to post 1-2 times per week. The algorithm will thank you for it and support your posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Remember that quality over quantity matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your posts have a point and offer something to readers. Posting for posting\u2019s sake will not build the profile you want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Let your brand shine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: This is an opportunity for people to get to know your company and the people who run it, so lean into your core values and what makes your company unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more tips on posting, check out <a href=\"https:\/\/productlondondesign.com\/optimizing-linkedin-post-engagement-expert-insights-compiled\/\">this article<\/a> by Product London.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Find the Right Partner for Building Your Brand Presence<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many facets to running a successful business. Our <a href=\"https:\/\/joagency.com\/jennifer-henderson\/\">team<\/a> at J.O. Agency has helped a number of clients with their online presence, including setting up and building their LinkedIn profiles. Our strategic, thoughtful content creation will help you tell your company\u2019s story in exceptional, impactful ways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more of our thoughts social media marketing, visit our website <a href=\"https:\/\/joagency.com\/social-media-marketing\/\">here<\/a> (or see a recent project <a href=\"https:\/\/joagency.com\/blog\/portfolio-item\/flix-brewhouse\/\">here<\/a>). If you\u2019re ready to reach out and start the conversation on working together, email us at <a href=\"mailto:hello@joagency.org\">hello@joagency.org<\/a> or call 817-335-0100 anytime.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn launched in May 2003 as a social platform for professional networking. Over the last 20+ years, it has become a dynamic force in the professional world. To date, the social media platform has grown to more than 830 million users worldwide, including 57 million companies. If your company doesn\u2019t have an active LinkedIn profile, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8296,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[8],"tags":[],"class_list":["post-8294","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency\" \/>\n<meta property=\"og:description\" content=\"LinkedIn launched in May 2003 as a social platform for professional networking. Over the last 20+ years, it has become a dynamic force in the professional world. To date, the social media platform has grown to more than 830 million users worldwide, including 57 million companies. If your company doesn\u2019t have an active LinkedIn profile, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"JO Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T08:21:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/\",\"url\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/\",\"name\":\"Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency\",\"isPartOf\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp\",\"datePublished\":\"2024-06-06T14:17:20+00:00\",\"dateModified\":\"2024-08-20T08:21:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp\",\"contentUrl\":\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp\",\"width\":1500,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ilfusion.org\/dev\/joagency\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Should LinkedIn Be A Part of Your 2024 Marketing Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#website\",\"url\":\"https:\/\/ilfusion.org\/dev\/joagency\/\",\"name\":\"JO Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ilfusion.org\/dev\/joagency\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#organization\",\"name\":\"JO Agency\",\"url\":\"https:\/\/ilfusion.org\/dev\/joagency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/08\/JO-logo-C.svg\",\"contentUrl\":\"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/08\/JO-logo-C.svg\",\"width\":600,\"height\":1080,\"caption\":\"JO Agency\"},\"image\":{\"@id\":\"https:\/\/ilfusion.org\/dev\/joagency\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency","og_description":"LinkedIn launched in May 2003 as a social platform for professional networking. Over the last 20+ years, it has become a dynamic force in the professional world. To date, the social media platform has grown to more than 830 million users worldwide, including 57 million companies. If your company doesn\u2019t have an active LinkedIn profile, [&hellip;]","og_url":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/","og_site_name":"JO Agency","article_modified_time":"2024-08-20T08:21:55+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/","url":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/","name":"Should LinkedIn Be A Part of Your 2024 Marketing Strategy? - JO Agency","isPartOf":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp","datePublished":"2024-06-06T14:17:20+00:00","dateModified":"2024-08-20T08:21:55+00:00","breadcrumb":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#primaryimage","url":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp","contentUrl":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/06\/LinkedinMarketing.webp","width":1500,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/linkedin-2024-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ilfusion.org\/dev\/joagency\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/"},{"@type":"ListItem","position":3,"name":"Should LinkedIn Be A Part of Your 2024 Marketing Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/ilfusion.org\/dev\/joagency\/#website","url":"https:\/\/ilfusion.org\/dev\/joagency\/","name":"JO Agency","description":"","publisher":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ilfusion.org\/dev\/joagency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ilfusion.org\/dev\/joagency\/#organization","name":"JO Agency","url":"https:\/\/ilfusion.org\/dev\/joagency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ilfusion.org\/dev\/joagency\/#\/schema\/logo\/image\/","url":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/08\/JO-logo-C.svg","contentUrl":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2024\/08\/JO-logo-C.svg","width":600,"height":1080,"caption":"JO Agency"},"image":{"@id":"https:\/\/ilfusion.org\/dev\/joagency\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/blog\/8294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/users\/4"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/media\/8296"}],"wp:attachment":[{"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/media?parent=8294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/categories?post=8294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ilfusion.org\/dev\/joagency\/wp-json\/wp\/v2\/tags?post=8294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}