{"id":8152,"date":"2024-05-09T13:16:55","date_gmt":"2024-05-09T18:16:55","guid":{"rendered":"https:\/\/joagency.com\/?p=8152"},"modified":"2024-08-20T08:21:55","modified_gmt":"2024-08-20T08:21:55","slug":"jomo-an-authentic-marketing-plan","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/jomo-an-authentic-marketing-plan\/","title":{"rendered":"JOMO: How to Create Your Most Authentic Marketing and PR Plan"},"content":{"rendered":"\n

Inspired by an article<\/a> published by the Washington Post<\/em> at the beginning of the year, our team<\/a> at J.O. Agency has spent the last five months with JOMO \u2014 the joy of missing out \u2014 on our minds. In the age of social media, it\u2019s a term that has quietly followed in the wake of FOMO \u2014 the fear of missing out.<\/p>\n\n\n\n

If this is your first time hearing the term, welcome! We think you\u2019ll like it here. Keep reading as we explain more about JOMO and why it matters to your business.<\/p>\n\n\n\n

FOMO Origin Story<\/strong><\/strong><\/p>\n\n\n\n

As the article (linked above) points out, \u201cThe fear embodied in FOMO is a social one. Humans have dealt with it since we realized that there were opportunities being missed, fun not being had and Joneses needing to be kept up with. But the rise of social media meant that FOMO arose in public consciousness and vocabulary.\u201d As we\u2019ve increasingly gained windows into the worlds of our friends, family and lots<\/em> of strangers, we\u2019ve had a lot of opportunities to compare what we\u2019re doing \u2014 personally and professionally \u2014 to others.<\/p>\n\n\n\n

JOMO on the other hand, invites us to pull back from these windows and spend time proverbially watering our own green grass and cultivating our own worlds without thinking about others. As the Washington Post<\/em> article explains it, \u201cThe research into JOMO is nascent and focuses on the effects of social media. But we can find JOMO in the rest of our lives, too, by choosing when we want to step away. JOMO can feel rejuvenating because it helps us stop being preoccupied with other people.\u201d<\/p>\n\n\n\n

So, while FOMO and JOMO are most often used in relation to social media, we think there are lessons to be learned in the realm of marketing, advertising and public relations, too.<\/p>\n\n\n\n

\"Pull<\/figure>\n\n\n\n

Pull back from the view you have into other businesses and focus on what makes your company unique.<\/p>\n\n\n\n

How JOMO Can Improve Your Marketing<\/strong><\/strong><\/h2>\n\n\n\n

In the world of social media, we\u2019re all only more<\/em> aware of companies similar to our own. It\u2019s easy to take looks at different groups and organizations and think they\u2019re doing it all right and we need to be more like them \u2014 talk like them, look like them, create similar services or products to them. But that\u2019s the FOMO talking. We\u2019re here to lean into all that JOMO makes possible.<\/p>\n\n\n\n

What the Joy of Missing Out Makes Possible<\/strong><\/strong><\/p>\n\n\n\n

    \n
  1. Frees You to Focus on Your Unique Work<\/strong><\/li>\n<\/ol>\n\n\n\n

    When you\u2019re not looking at what company A or organization B is doing, you can focus on what makes your business unique. For J.O., that means remembering we\u2019re a female owned and led agency \u2014 did you know less than 1% of all agencies in North America are? We love art and creativity here \u2014 we work in an art gallery, for goodness\u2019 sake! We enjoy supporting our South Main neighborhood<\/a> and greater Near Southside<\/a> community. We\u2019re a small team that pulls together to create savvy plans and branding for our clients and do right by them in every project.<\/p>\n\n\n\n

    See? There\u2019s a lot for us to focus on without worrying about what\u2019s happening next door or across town.<\/p>\n\n\n\n

    So, what makes your business uniquely you? Is it your clientele or your location? Do you think it\u2019s the heart behind the business or how you present your services? Your history or your future goals? Zero in on what makes your company unique and use it to market yourself \u2014 it will connect more with prospective customers than anything else.<\/p>\n\n\n\n