{"id":8126,"date":"2024-04-18T14:00:00","date_gmt":"2024-04-18T19:00:00","guid":{"rendered":"https:\/\/joagency.com\/?p=8126"},"modified":"2024-08-20T08:21:55","modified_gmt":"2024-08-20T08:21:55","slug":"responsive-web-design","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/responsive-web-design\/","title":{"rendered":"Responsive Web Design: The Basics of Building a Better User Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ohhhhh websites! When it comes to sharing your business or organization with the world, your website is a bit like your online home. It tells people who you are and what you do\/care about and welcomes them into your world. It&#8217;s like an online open house, which explains why so many people spend time thinking through its <a href=\"https:\/\/joagency.com\/graphic-design\/\">design<\/a> \u2014 the layout of web pages, the colors used, the images shared, the copy written. However, something that&#8217;s just as important to consider is your responsive web design. In this blog, we&#8217;ll dive a little deeper into the subject and explore the difference a responsive web design makes to the success of your online home.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/0b69197c-c727-4245-83be-5f29b278ff2d.jpeg\" alt=\"When your website is your online home, you want to make sure it's a welcoming place for all. A resposive design will help.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Basics Responsive Web Design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a basic definition of a responsive web design from <a href=\"https:\/\/business.adobe.com\/blog\/basics\/responsive-web-design?gclid=CjwKCAjwoPOwBhAeEiwAJuXRh_VwCvg34xlUbmtpYrakGf0S3C4h_ScN4XDu4k0cUcesdDvj2lDQaBoCaksQAvD_BwE&amp;ef_id=CjwKCAjwoPOwBhAeEiwAJuXRh_VwCvg34xlUbmtpYrakGf0S3C4h_ScN4XDu4k0cUcesdDvj2lDQaBoCaksQAvD_BwE:G:s&amp;s_kwcid=AL!3085!3!271295405190!!!g!!!1412740539!61040082692&amp;mv=search&amp;gad_source=1\">Adobe Business<\/a>: &#8220;Responsive web design means creating web pages that render well on a variety of devices, windows, and screen sizes. When a website is designed responsively, it will stay consistent no matter how or where you view it. Great responsive web design recognizes that it\u2019s not just the screen size that changes from desktop to mobile. The consumer mindset changes, too.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s break this great explanation down. First, it&#8217;s easy enough to understand that a browser window and device width differs device to device. (An iPad screen is a different size and dimension compared to a laptop compared to a smart phone, etc.) As a result, responsive web designs take each browser width into consideration. A responsive web design means that your web pages will work well (and maybe look slightly different) based on if a person is viewing it on their phone, tablet or laptop\/desktop screens.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/61b60862-3675-47ec-b798-a0a09ae55867.jpeg\" alt=\"The screen width of a tablet will be different from the screen width of a phone \u2014 responsive designs and a responsive site take this into consideration \"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of a Responsive Website for Mobile Devices and Beyond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/business.adobe.com\/blog\/basics\/responsive-web-design?gclid=CjwKCAjwoPOwBhAeEiwAJuXRh_VwCvg34xlUbmtpYrakGf0S3C4h_ScN4XDu4k0cUcesdDvj2lDQaBoCaksQAvD_BwE&amp;ef_id=CjwKCAjwoPOwBhAeEiwAJuXRh_VwCvg34xlUbmtpYrakGf0S3C4h_ScN4XDu4k0cUcesdDvj2lDQaBoCaksQAvD_BwE:G:s&amp;s_kwcid=AL!3085!3!271295405190!!!g!!!1412740539!61040082692&amp;mv=search&amp;gad_source=1\">Adobe<\/a> explains the benefits of a responsive website well: &#8220;Responsive websites give marketers another place to optimize for customer experience. They also increase your site performance. When your responsiveness goes up, your <a href=\"https:\/\/business.adobe.com\/blog\/basics\/responsive-web-design\">bounce rates<\/a> go down. Your engagement increases as you optimize for different viewpoints and customer mindsets.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/e3630508-9149-4c5c-bb10-36e077bb3bf8.jpeg\" alt=\"The stats of a mobile friendly website don't lie. Ensuring your website works well on difference devices can impact your bottom line.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To explain these benefits further, let&#8217;s look at a few statistics of how people visit websites and for how long. First, mobile phones and tablets are responsible for <a href=\"https:\/\/www.invisionapp.com\/inside-design\/examples-responsive-web-design\/\">56.74%<\/a> of global internet usage, which means a responsive design is a must for your website. After all, you just don&#8217;t know how any one person will view your site, right? No matter how they come to your site, you want them to enjoy it and come back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, the average amount of time someone spends on a website depends on the <em>kind<\/em> of content they&#8217;re viewing. If someone is looking at a blog post, the average time is two to five minutes. If they&#8217;re on an e-commerce site, the average ranges from 44 seconds to 1 minute, 22 seconds. (See <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/average-time-spent-on-website\/\">here<\/a> for more on the stats.) These average times also differ based on the purpose of the site \u2014 is it an e-commerce site? A B2B site? A personal website?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/5d65b62e-5de2-4b91-8e1c-fcfd9b0c6aff.jpeg\" alt=\"Responsive web design is a crucial component to any website these days. \"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing that people spend a very limited amount of time on any website means that the website needs to make sense with a few quick looks. And because you don&#8217;t know if someone will be looking at your website from their mobile phones, small screens or full-size computer, you&#8217;ve got to make sure your site is taking every viewport size into account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definitions for Web Pages on Your Mobile Device and Beyond<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s quick glossary of terms you might find as you read up on mobile first design, modern responsive design and more on the topic.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/c7f992b4-4237-4f7b-a6b1-b163d06874ad.jpeg\" alt=\"The terms used to explain the backend design of a website \u2014 css media queries, flexible images, mad width property \u2014 can sound like a different language.  \"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>User&#8217;s viewport<\/strong> \u2014 This is the area of the web page visible to users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Font size<\/strong> \u2014 While you probably know what font size is, it&#8217;s an important part of responsive design because based on the size of the screen, the text and image size may need to be adjusted. Hubspot has more info on the topic <a href=\"https:\/\/blog.hubspot.com\/website\/responsive-text\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Viewport width<\/strong> \u2014 VW is a relative unit of measurement used in CSS to define sizes and layouts on web pages. (Thanks to <a href=\"https:\/\/www.sitepoint.com\/css-viewport-units-quick-start\/#:~:text=Viewport%20width%20(%20vw%20)%20is%20a,area%20of%20the%20web%20browser.\">SitePoint<\/a> for the definition.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Viewport meta tag<\/strong> \u2014 HTML (HyperText Markup Language) code that tells browsers how to control viewport dimensions and scaling. It\u2019s a key ingredient of responsive web design and ensures your content is easy to view. (Thanks to <a href=\"https:\/\/www.semrush.com\/blog\/viewport-meta-tag\/?kw=&amp;cmp=US_SRCH_DSA_Blog_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=671195364200&amp;kwid=dsa-2185834088336&amp;cmpid=18348486859&amp;agpid=156019556762&amp;BU=Core&amp;extid=112154919576&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjwiYOxBhC5ARIsAIvdH53gaywuJEmknafzkY_IsC-GFiOimRU5VwvPbudBd8lLoGWiKkMJ2HIaAi7aEALw_wcB\">SemRush<\/a> for the explanation.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media query<\/strong> \u2014 Media queries, as explained by <a href=\"https:\/\/www.invisionapp.com\/inside-design\/examples-responsive-web-design\/\">Inside Design<\/a>, &#8220;allow developers to use condition checks to alter web designs based on the properties of the user\u2019s device.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Two column layout<\/strong> \u2014 This is a basic website layout and includes a header, a footer and two columns in the general content area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CSS grid layout<\/strong> \u2014 This is a way to lay out a website in columns and rows. With a flexible grid, the columns automatically readjust based on the device width and screen size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More features of a responsive website include <strong>responsive images<\/strong> and <strong>responsive typography<\/strong> which both scale in size based on the device width.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responsive Web Design to PR Plans \u2014 Let J.O. Agency Help You Build Your Communication Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These days there are some incredible resources for building a website you love, including companies like <a href=\"https:\/\/www.squarespace.com\">SquareSpace<\/a>, Shopify and WordPress. With a basic understanding and\/or training, you may be able to take on the work of creating a website that serves your business. However, if you&#8217;re looking for personalized expertise, remember that <a href=\"https:\/\/joagency.com\/about\/\">J.O. Agency<\/a> is here to serve. Our team can take on the entire responsive web design process for you. We also specialize in communication strategy \u2014 copy to <a href=\"https:\/\/joagency.com\/public-relations\/\">PR<\/a> to <a href=\"https:\/\/joagency.com\/marketing-advertising-strategy\/\">digital advertising<\/a>. Don&#8217;t just take our word for it \u2014 <a href=\"https:\/\/joagency.com\/our-work\/\">visit our portfolio<\/a> of work to see what we&#8217;ve accomplished for clients in the past. When you&#8217;re ready, reach out to us <a href=\"https:\/\/joagency.com\">through our website<\/a> or call 817-335-0100.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/b0f0f739-49c1-4284-b157-6f734e7f5381.jpeg\" alt=\"From the computer screen to irl, we see the brilliant possibilities of sharing your company's message with the world. (Photo taken at our recent eclipse watch party.)\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ohhhhh websites! When it comes to sharing your business or organization with the world, your website is a bit like your online home. It tells people who you are and what you do\/care about and welcomes them into your world. It&#8217;s like an online open house, which explains why so many people spend time thinking [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8130,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1],"tags":[],"class_list":["post-8126","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Responsive Web Design: The Basics of Building a Better User Experience - JO Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsive Web Design: The Basics of Building a Better User Experience - JO Agency\" \/>\n<meta property=\"og:description\" content=\"Ohhhhh websites! When it comes to sharing your business or organization with the world, your website is a bit like your online home. It tells people who you are and what you do\/care about and welcomes them into your world. 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