{"id":7805,"date":"2023-11-30T12:00:00","date_gmt":"2023-11-30T17:00:00","guid":{"rendered":"https:\/\/joagency.com\/?p=7805"},"modified":"2024-08-20T08:22:11","modified_gmt":"2024-08-20T08:22:11","slug":"building-your-seo-strategy","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/building-your-seo-strategy\/","title":{"rendered":"In-House SEO strategy or SEO Agency: What’s Better 4 Building Your SEO Strategy?"},"content":{"rendered":"\n

With 84% of purchase journeys beginning with an internet search these days, SEO has never been more important for your business. SEO has become a critical component of being found on the internet by prospective customers through search engine algorithms from Google, Bing and more. We’ve written a beginner’s guide to the power of SEO for your public relations strategy before (and you can find it right here<\/a>), but in this article we’ll be discussing how to know whether you need to hire an SEO company for help or make someone on your own team the in-house SEO strategy specialist.<\/p>\n\n\n\n

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First Things First: What is SEO?<\/h2>\n\n\n\n

You can read a longer, more detailed explanation of the many variations of SEO here<\/a>, but we’ll talk about the basic nows.<\/p>\n\n\n\n

SEO stands for search engine optimization and is a central way of connecting with business prospects by making your website more visible within search engines like Google. The goal being: the more visible your website is, the more people will click on links to visit your website, learn about your company and become a customer.<\/p>\n\n\n\n

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Second Things Second: What’s Involved With SEO?<\/h2>\n\n\n\n

There are a number of SEO tasks that you can use for your business’s SEO marketing efforts. For example, link building (also known as technical SEO) is a process of getting other reputable websites to link to your website. Good client reviews are another example of what can be involved in your SEO strategy and online visibility.<\/p>\n\n\n\n

However, possibly the most well-known piece of the SEO pie is using relevant keywords in ads and on your website. The blog, for example, is doing that work right now. This is an SEO-optimized blog with significant use of keywords, links and words.<\/p>\n\n\n\n

The important question then becomes: How do I incorporate keywords, quality backlinks and good reviews to build an SEO strategy with impact? You’ll either need an in-house SEO professional or an SEO digital marketing agency to take the lead.<\/p>\n\n\n\n

What An Entire SEO Team Brings<\/h2>\n\n\n\n

Believe it or not, there are entire SEO agencies where all they do is deploy various SEO tools and strategies for their clients. Not all SEO agencies are the same, so it’s important to make sure the SEO agency pros you choose match up with your needs. Here’s what you can expect from the average team of SEO specialists:<\/p>\n\n\n\n