{"id":612,"date":"2015-03-05T01:11:00","date_gmt":"2015-03-05T06:11:00","guid":{"rendered":"https:\/\/joagency.com\/?p=612"},"modified":"2024-08-20T08:27:22","modified_gmt":"2024-08-20T08:27:22","slug":"crisis-communication-transparency-equals-trust","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/crisis-communication-transparency-equals-trust\/","title":{"rendered":"Crisis Communication: Transparency Equals Trust"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There is nothing people appreciate more than honesty, sincerity and the truth. We see this in our everyday relationships with family, friends or coworkers. A relationship in which you withhold the truth, lie or don&#8217;t mean what you say is a relationship that won&#8217;t last. Why would we expect any different in our business relationships? Transparency is vital to the success of any company, especially in the event of a crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Put these tips into practice to ensure that your audience is in the loop and on board for the long haul following a company crisis.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Be the first to acknowledge it. This gives you the opportunity to communicate the facts and the company&#8217;s key messages. You will gain respect from the public for taking the initiative to relay the proper information in a timely manner.<\/li><li>Develop a plan of action prior to a crisis and put it into practice immediately. Informing the public about your company&#8217;s plans to solve the problem is the best way to make them feel comforted and taken care of. Be honest, upfront and forthcoming with information.<\/li><li>Don&#8217;t make empty promises. Did your mother ever threaten punishment that she didn&#8217;t follow through with? The next time she threatened the same reaction to your behavior, did you actually believe it was going to happen? Not likely. It&#8217;s no different with a company-to-consumer relationship. If you don&#8217;t follow through, you let your audience down and establish that you cannot be trusted in the future.<\/li><li>Address your consumers again once a crisis situation is stable and your plan of action led to solutions. Let them in on what components of your plan worked, what didn&#8217;t work and why. Then make adjustments to your plan for the future.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These behaviors will be appreciated by your audience and bring your consumers closer to your brand. Running the other way and pretending the crisis didn&#8217;t happen will only anger your consumers and derail them from purchasing your products or services in the future. Transparency is as simple as &#8220;treat others as you want to be treated.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You want people to be genuine to you, so be genuine to people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remy McCool<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is nothing people appreciate more than honesty, sincerity and the truth. We see this in our everyday relationships with family, friends or coworkers. A relationship in which you withhold the truth, lie or don&#8217;t mean what you say is a relationship that won&#8217;t last. Why would we expect any different in our business relationships? [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":613,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[4],"tags":[],"class_list":["post-612","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crisis Communication: Transparency Equals Trust - JO Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis Communication: Transparency Equals Trust - JO Agency\" \/>\n<meta property=\"og:description\" content=\"There is nothing people appreciate more than honesty, sincerity and the truth. We see this in our everyday relationships with family, friends or coworkers. A relationship in which you withhold the truth, lie or don&#8217;t mean what you say is a relationship that won&#8217;t last. Why would we expect any different in our business relationships? 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