{"id":563,"date":"2016-08-18T00:28:00","date_gmt":"2016-08-18T05:28:00","guid":{"rendered":"https:\/\/joagency.com\/?p=563"},"modified":"2024-08-20T08:27:10","modified_gmt":"2024-08-20T08:27:10","slug":"turn-pokemon-go-gamers-customers","status":"publish","type":"blog","link":"https:\/\/ilfusion.org\/dev\/joagency\/blog\/turn-pokemon-go-gamers-customers\/","title":{"rendered":"Turn Pok\u00e9mon Go Gamers Into Customers"},"content":{"rendered":"\n

Have you heard? Pok\u00e9mon Go has taken over.<\/p>\n\n\n\n

You have to legitimately live under a rock not to have at least heard about Pok\u00e9mon Go. But, for those who are wondering what it’ all about and why it matters, let us break it down for you.<\/p>\n\n\n\n

Pok\u00e9mon Go, based on the hit TV show from the 2000s, is an augmented reality game (think virtual reality meets real world) in which players go out and explore their cities in order to locate, capture, and battle Pok\u00e9mon. As a matter of fact, you have<\/em> to go out; sitting on the couch to collect Pok\u00e9mon is just not an option. There are an abundance of features in the game including Gyms, considered “battlegrounds,” and Pok\u00e9stops, which allow players opportunities to retrieve such things as eggs, Pok\u00e9 Balls and potions.<\/p>\n\n\n\n

If you think this is a fast-growing trend that could dissipate any moment now, we wouldn’t be so sure. Pok\u00e9mon Go only launched a little over month ago and already has more users than both Twitter and Facebook. If you’re not fumbling to pick your jaw up off the floor, we’re not really sure what will impress you.<\/p>\n\n\n\n

So, why should you care? Besides having a new, interesting date idea, you’re probably wondering how a game could benefit you or your business. Look no further.<\/p>\n\n\n\n

Your business can turn those gamers into customers. We’ll tell you how.<\/p>\n\n\n\n

Create a Contest or Promotion<\/strong><\/h3>\n\n\n\n

If your retail store or business is a Pok\u00e9stop, consider yourself lucky and use it in conjunction with social media to your advantage. Post your newfound Pok\u00e9stop status and encourage users to post their findings and tag your business. Create promotions or discounts for customers who share photos of Pok\u00e9mon being caught (e.g. “catch all the Pok\u00e9mon and enjoy half-off all flatbreads”).<\/p>\n\n\n\n

Purchase Lures<\/strong><\/h3>\n\n\n\n

A lure module “lures”\u2014for lack of a better word\u2014 Pok\u00e9mon to the nearest Pok\u00e9stop for 30 minutes. One catch (pun intended): you have to become a Pok\u00e9mon Go “trainer” in order to purchase the lures. However, thanks to Inc.com<\/a> for breaking down the cost, it’s truly beneficial to companies that either are Pok\u00e9stops or are near one.<\/p>\n\n\n\n

\"turning
turning gamers into customers data<\/figcaption><\/figure>\n\n\n\n
\"turning
turning gamers into customers graphic<\/figcaption><\/figure>\n\n\n\n

Host a Pok\u00e9 Hunt<\/strong><\/h3>\n\n\n\n

If your business has a strong social media presence, this could be a great way for you to engage your current customers as well as draw in new ones. Pok\u00e9 Hunts are exactly what they sound like: hunts for Pok\u00e9mon in nearby areas. The great advantage to this is that your hunters start and end at the location of your business. For an added appeal, offer discounts to those who participate.<\/p>\n\n\n\n

A couple other ways your business can get involved include these:<\/p>\n\n\n\n

  1. having free Wi-Fi available to users; and<\/li>
  2. providing a place to charge phones\u2014Pok\u00e9mon Go and battery life have yet to form a proper relationship.<\/li><\/ol>\n\n\n\n

    While retail shops and restaurants seem to reap the benefits more from Pok\u00e9mon Go, it is certainly not a lost cause for other businesses. For businesses such as banks<\/a>, Pok\u00e9mon Go requires you to be a bit more creative, but still enables you to benefit.<\/p>\n\n\n\n

    Want more detail about how Pok\u00e9mon Go can boost your business? Check out the other useful articles below, then sit back and watch your business become the very best that no one ever was. [Cue theme song]<\/p>\n\n\n\n

    Sources:<\/p>\n\n\n\n

    10 Ways Pok\u00e9mon Go Can Help Your Small Business<\/a><\/a><\/p>\n\n\n\n

    <\/a>8 Ways to Use Pok\u00e9mon Go for Business<\/a><\/a><\/p>\n\n\n\n

    <\/a>How Pok\u00e9mon Go Is Driving Insane Amounts of Sales at Small, Local Businesses<\/a><\/a><\/p>\n\n\n\n

    <\/a>Pok\u00e9mon Go a great new marketing channel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Have you heard? Pok\u00e9mon Go has taken over. You have to legitimately live under a rock not to have at least heard about Pok\u00e9mon Go. But, for those who are wondering what it’ all about and why it matters, let us break it down for you. Pok\u00e9mon Go, based on the hit TV show from […]<\/p>\n","protected":false},"author":4,"featured_media":566,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[8],"tags":[],"class_list":["post-563","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nTurn Pok\u00e9mon Go Gamers Into Customers - JO Agency<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn Pok\u00e9mon Go Gamers Into Customers - JO Agency\" \/>\n<meta property=\"og:description\" content=\"Have you heard? Pok\u00e9mon Go has taken over. You have to legitimately live under a rock not to have at least heard about Pok\u00e9mon Go. 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