{"version":"1.0","provider_name":"JO Agency","provider_url":"https:\/\/ilfusion.org\/dev\/joagency","author_name":"Larone Hurlock","author_url":"https:\/\/ilfusion.org\/dev\/joagency\/author\/lhurlock\/","title":"Brand Strategy Plan 101: Why Figuring Out Your Brand Positioning Statement Is Important - JO Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7Qb4XSfLIa\"><a href=\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/brand-strategy-plan\/\">Brand Strategy Plan 101: Why Figuring Out Your Brand Positioning Statement Is Important<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ilfusion.org\/dev\/joagency\/blog\/brand-strategy-plan\/embed\/#?secret=7Qb4XSfLIa\" width=\"600\" height=\"338\" title=\"&#8220;Brand Strategy Plan 101: Why Figuring Out Your Brand Positioning Statement Is Important&#8221; &#8212; JO Agency\" data-secret=\"7Qb4XSfLIa\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/ilfusion.org\/dev\/joagency\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/ilfusion.org\/dev\/joagency\/wp-content\/uploads\/2023\/09\/Brand-Positioning@3x-scaled.webp","thumbnail_width":2560,"thumbnail_height":1684,"description":"Do you remember the days of writing research papers school? In so many classes, I can remember spending lots of time talking about outlines and brand strategy plan before ever getting to the writing. It always felt unnecessary, but that preliminary work of an outline helped guide my ideas and writing process every step of [&hellip;]"}