Sharpening the Aim for Fort Worth’s Leading Gun Range
Shoot Smart, a family of five premier shooting range locations in Tarrant County, engaged J.O. Agency for comprehensive marketing services to expand their reach in a highly competitive entertainment market.
J.O.’s Strategic Approach As an All-In Marketing Partner
J.O. served as Shoot Smart’s comprehensive marketing partner, driving growth and modernizing brand presence across all locations. The team:
- Functioned as full-service marketing consultants and tactical executors across all channels
- Developed integrated campaigns to increase brand visibility, drive foot traffic and strengthen customer loyalty
- Refreshed brand materials for modern, inclusive appeal that welcomes diverse audiences to the shooting sports
- Managed public relations for new location grand openings and brand awareness
- Executed digital ad campaigns (programmatic, social media, geofencing) and traditional advertising
- Designed signage, outdoor ads, print ads, and digital creative assets
- Led email marketing, SMS marketing, CRM integration, tracking, and campaign optimization
- Overhauled and managed website updates to improve usability and landing page experiences
IMPLEMENTATION
RESULTS & METRICS
- Significant increases in website traffic and engagement for promoted campaigns
- Steady rise in store visits, memberships, and revenue streams from digital and email efforts
- Improved open rates and engagement across email and SMS campaigns
- Strengthened brand presence in a crowded market, with notable growth in social reach
