Building a Wellness Destination in Fort Worth
City Cave, Australia’s leading float therapy and wellness brand, tapped J.O. Agency to help introduce their Near Southside Fort Worth location to a new U.S. audience unfamiliar with float therapy.
J.O.’s Strategic Approach
J.O. established City Cave as Fort Worth’s premier wellness destination through strategic brand introduction and targeted consumer education. The team:
- Launched dynamic brand introduction campaign tailored to local Fort Worth audiences
- Educated consumers about the wellness benefits of float therapy, sauna,and massage services
- Drove high-value bookings and membership growth through targeted marketing and conversion strategies
- Produced high-impact video and photo packages capturing real client experiences
- Deployed targeted digital ad campaigns with A/B testing and customized messaging
- Coordinated influencer partnerships across Instagram and TikTok
- Launched SMS, email marketing, and lead generation funnels
- Supported local event activations to drive direct bookings
IMPLEMENTATION
RESULTS & METRICS
- Tens of thousands of impressions generated within weeks
- Multiple bookings achieved per $100 in ad spend, yielding a healthy ROAS
- Steady monthly increases in memberships and bookings since campaign launch
- Influencer and press strategies continuing to expand reach and audience education
