Discover More: Branding and Wayfinding for River Legacy Living Science Center
Nestled within Arlington’s beloved River Legacy Park, the River Legacy Living Science Center needed help standing out as its own unique destination. Visitors often confused the nature-focused Center with the larger city park — and J.O. Agency was brought in to create a brand identity and wayfinding system that would clarify the visitor experience and elevate the Center’s presence.
J.O.’s Strategic Vision
- Distinguish the River Legacy Living Science Center from the larger River Legacy Park
- Create a welcoming, nature-themed brand identity aligned with the Center’s educational mission
- Develop an intuitive wayfinding system to guide visitors easily from arrival to exploration
- Enhance the overall visitor experience and reinforce the Center’s focus on discovery and nature
J.O.’s Branding & Wayfinding Approach
J.O. developed a comprehensive brand and wayfinding system anchored by the “Discover” theme that created a welcoming, family-friendly experience while solving critical navigation challenges. The team:
- Designed lively brand identity featuring playful animal illustrations and bold typography
- Created strategic wayfinding system guiding visitors from park entrance to Center destinations
- Developed clear directional signage for parking, building entry, and accessibility options
- Highlighted trailheads and key amenities through consistent visual language
- Reinforced the Center’s mission to inspire discovery and exploration through every touchpoint
- Designed a new brand identity and signage system centered around the theme Discover
- Created primary building signage featuring colorful animal and insect illustrations
- Produced directional signs for parking, accessible entrances, trail beginnings, and building entry points
- Ensured signage was highly visible, legible, and engaging for a wide range of visitors
- Integrated nature themes into every signage element to reflect the Center’s living science focus
IMPLEMENTATION
RESULTS & METRICS
- Improved visitor navigation, reducing confusion between the park and the Living Science Center
- Strengthened the Living Science Center’s identity as a standalone destination within River Legacy Park
- Enhanced overall visitor satisfaction and engagement through clear, welcoming signage
- Established a scalable visual system for future expansion and program promotion
