A Grand Opening Success Story
With their innovative cinema-brewery concept, Flix Brewhouse partnered with J.O. to create a grand opening strategy that would generate immediate awareness, drive ticket sales and establish a strong market presence in the Fort Worth area.
J.O.’s Strategic Vision
- Build strong awareness for Flix Brewhouse’s unique cinema-brewery concept in Mansfield
- Drive ticket sales and establish market share in a competitive entertainment landscape
- Create meaningful connections with the local Mansfield community
- Leverage multi-channel marketing to reach target audiences within a 20-mile radius
- Position Flix Brewhouse as a premium entertainment destination in the Fort Worth area
J.O.'S PR & MARKETING STRATEGY APPROACH
J.O. implemented a comprehensive integrated marketing strategy centered on building awareness and driving ticket sales. The team:
- Conducted thorough market analysis to identify target audiences within a 20-mile radius of Mansfield
- Developed a multi-channel approach encompassing:
– Public and media relations
– Digital and outdoor advertising
– Influencer partnerships
– VIP events and community engagement - Created compelling messaging highlighting Flix Brewhouse’s unique value proposition as both a luxury cinema and craft brewery
- Designed a strategic timeline of promotional activities leading up to and following the grand opening
As the integrated marketing partner for Flix Brewhouse Mansfield, J.O.:
- Orchestrated a high-profile grand opening featuring Mansfield Mayor Michael Evans and Flix Brewhouse CEO Chance Robertson
- Secured and managed partnerships with nearly a dozen local social media influencers to create authentic, engaging content
- Executed strategic digital advertising placements targeting opt-in subscribers to local publications
- Deployed strategic outdoor advertising, including billboard placement near The Shops at Broad
- Coordinated VIP visits and secured valuable news coverage
- Implemented streaming audio ads and additional targeted tactics to expand reach
- Managed comprehensive public and media relations efforts
IMPLEMENTATION
The mayor of Mansfield, Texas, Michael Evans, and CEO of Flix Brewhouse, Chance Robertson, participate in a ribbon cutting ceremony at Flix Brewhouse’s September 28 grand opening in Mansfield.
RESULTS & METRICS
- Achieved remarkable social media engagement metrics:
– 400,000 Reel views
– 20,000 post engagements
– Thousands of additional impressions through targeted reach - Generated significant increases in ticket sales coinciding with marketing initiatives
- Drove substantial growth in Flix Brewhouse’s social media following
- Helped establish healthy market share against local competitors within months of opening
- Created multiple touchpoints for audience engagement through strategic placement of:
– Digital advertising reaching tens of thousands of opt-in subscribers
– Strategic billboard placement in high-traffic areas
– Streaming audio advertisements reaching hundreds of thousands - Successfully positioned Flix Brewhouse as a premier entertainment destination in the Mansfield area
- Demonstrated the effectiveness of an integrated marketing approach combining traditional PR, digital marketing, influencer relations and strategic advertising
