Pillars of Progress: Fundraising Brochure Design for Tarrant County College Foundation
When the COVID-19 pandemic disrupted traditional in-person fundraising, the Tarrant County College Foundation (TCCF) needed a new way to tell their story — and continue their critical support for students. J.O. Agency partnered with TCCF to develop a series of print materials that captured the Foundation’s mission and showcased the vital areas of education it supports.
J.O.’s Strategic Vision
- Create print materials that could substitute for in-person fundraising interactions
- Highlight the key academic pillars supported by the Foundation: public safety, healthcare, cybersecurity, and aviation
- Design brochures that could stand alone or work together as a cohesive promotional packet
- Communicate urgency and impact to potential donors, emphasizing student scholarships and emergency aid funding
J.O.’s Print Campaign Approach
J.O. created a strategic series of brochures that enabled targeted fundraising while showcasing TCCF’s excellence across all program areas. The team:
- Designed focused brochures spotlighting each of TCCF’s pillars of excellence
- Developed clean, professional visual approach balancing aspirational imagery with persuasive donor messaging
- Created flexible pieces allowing Foundation to customize materials for specific audiences and giving opportunities
- Designed brochures that fit seamlessly into larger promotional packets for maximum versatility
- Enabled targeted fundraising approaches that worked effectively in both traditional and socially distanced environments
- Developed a cohesive brochure design system centered around the Foundation’s brand standards
- Produced specialty brochures for Public Safety, Healthcare, Cybersecurity, and Aviation programs
- Designed an overall promotional packet tying the pieces together with unified messaging and design
- Focused copy on donor impact, student success stories, and the urgent need for scholarship and emergency aid funding
IMPLEMENTATION
RESULTS & METRICS
- Successfully provided TCCF with a flexible, professional fundraising packet adaptable to virtual and hybrid fundraising needs
- Enhanced donor engagement by showcasing the tangible impact of contributions
- Strengthened TCCF’s brand presence through polished, mission-driven storytelling
- Supported continued fundraising success during a time of unprecedented change in higher education outreach
